# Traffic-Activated Ketchup Ads Inspired by a Slow Pour, Heinz is Rewarding Drivers Stuck in Traffic By Laura McQuarrie | Published 2021-06-03 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/ketchup-ads References: [prnewswire](https://www.prnewswire.com/news-releases/heinz-will-reward-those-in-traffic-driving-at-speed-of-its-ketchup-0-045-kmh-301304569.html) & [kraftheinzcompany](http://www.kraftheinzcompany.com) Knowing that there will be lots of Canadians eager for a getaway on the road this summer, [Heinz](https://www.trendhunter.com/trends/smack-for-heinz) created traffic-activated ketchup ads in partnership with [Waze](https://www.trendhunter.com/trends/glow-guards). Inspired by the fact that Heinz pours from the bottle at just 0.045 kilometers per hour, the brand is giving drivers a reason to look forward to moving slowly, as they can claim a summer combo of Heinz Ketchup and an Impossible Whopper from [Burger King](https://www.trendhunter.com/trends/bk-unwrapped). The partnership will identify people who are stuck in traffic, specifically at the same speed as the slow-pouring ketchup, and help to make traffic jams a little more tolerable. For a limited time in June, Canadians can check their speed on Waze and claim their special summer treat, since many people will be choosing local travel over international. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 62% | Activity: 97% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Traffic-activated Advertising:** Using technology to identify drivers in traffic and creating targeted ads to make traffic jams more tolerable. - **Brand Partnerships for Promotions:** Partnering with other brands to offer promotions can increase customer engagement and drive sales. - **Enhanced Customer Experience:** Providing unique and enjoyable experiences can increase brand loyalty and attract new customers. ### Who This Affects Most - **Food and Beverage:** Partnering with other food and beverage brands to offer unique promotions can drive sales and increase brand awareness. - **Digital Advertising:** Developing technology to create targeted ads for drivers based on their location and speed can enhance the effectiveness of digital advertising. - **Travel and Tourism:** Creating unique promotions for local travel can attract customers and increase sales in the travel and tourism industry. ## Related on Trend Hunter - [Ketchup Dispenser Billboards](https://www.trendhunter.com/trends/smack-for-heinz.md) - [Slow-Motion Ketchup Races](https://www.trendhunter.com/trends/slowmaster-57.md) - [Runner-Targeted Ketchup Campaigns](https://www.trendhunter.com/trends/run-on-heinz.md) - [Interactive Traveling Marketing Initiatives](https://www.trendhunter.com/trends/heinz-ketchup-zero.md) - [Flirty Food Billboards](https://www.trendhunter.com/trends/mccain-fries-and-heinz-ketchup.md) - [Condiment Spill Insurance Campaigns](https://www.trendhunter.com/trends/ketchup-insurance.md) - [Verified Condiment Delivery Campaigns](https://www.trendhunter.com/trends/kraft-heinz-and-uber-eats.md) - [Condiment-Celebrating Hot Dog Ads](https://www.trendhunter.com/trends/hot-dogs-are-not-a-contest.md) - [Imaginative Condiment Campaigns](https://www.trendhunter.com/trends/you-can-already-taste-it.md)