# Relatable Singer-Starring Ketchup Ads Heinz's Ad Was Inspired by a DM'd Voice Note from Ed Sheeran By Ell Smith | Published 2019-06-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/ketchup-ad References: [adweek](https://www.adweek.com/creativity/heinz-ketchup-saves-ed-sheeran-from-a-fancy-meal-in-super-casual-new-campaign/) & [heinz](https://www.heinz.com/products) Ed Sheeran is the star of [Heinz Ketchup's](https://www.trendhunter.com/trends/mccain-fries-and-heinz-ketchup) latest ketchup' ad spot -- a humorous commercial that was inspired by a voice note the singer DM'd to the condiment company. The commercial features the down-to-earth singer in a [fancy restaurant](https://www.trendhunter.com/trends/la-robe-ketchup). Sheeran narrates the experience, detailing chandeliers, numerous cutlery options and historic paintings. Dressed in his signature plaid shirt, Sheeran sits at a table where he's served a dish so fancy it makes him feel entirely out of place. Luckily, the singer packed a bottle of Heinz Ketchup and begins to pour the condiment onto the food, despite on-lookers appearing shocked and disgusted. The singer reveals that ketchup is the "only thing that can complete" him. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 11% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Key Themes Behind This Trend - **Celebrity-driven Advertising:** Collaborating with celebrities to create relatable and humorous advertisements presents an opportunity for brands to engage with consumers on a personal level. - **Branded Entertainment:** Creating entertaining and engaging content that features a brand's product can help capture the attention of consumers and differentiate a company in the market. - **Social Media Influence:** Leveraging direct messages and interactions with social media influencers provides a unique opportunity for brands to create personalized and authentic advertising campaigns. ### Where This Applies - **Food and Beverage:** Food and beverage companies can explore innovative ways to partner with celebrities and create memorable advertisements that resonate with consumers. - **Entertainment:** The entertainment industry can explore collaborations with brands to create entertaining content that integrates products seamlessly and engages audiences. - **Marketing and Advertising:** Marketing and advertising agencies can leverage the power of social media influencers and direct message conversations to create impactful and relatable campaigns for their clients. ## Related on Trend Hunter - [Saucy Singer Autographs](https://www.trendhunter.com/trends/sauceographs.md) - [Hot Sauce Autographs](https://www.trendhunter.com/trends/sauceograph.md) - [AI-Generated Ketchup Ads](https://www.trendhunter.com/trends/It-has-to-be-Heinz-1.md) - [Ketchup Obsession Campaigns](https://www.trendhunter.com/trends/it-has-to-be-heinz.md) - [Music Producer Condiments](https://www.trendhunter.com/trends/heinz-mustard-x-mustard.md) - [Fake Ketchup Campaigns](https://www.trendhunter.com/trends/heinz-campaign.md) - [Fan-Inspired Mini-Films](https://www.trendhunter.com/trends/battle-for-heinz.md) - [AI-Ketchup Drawing Ads](https://www.trendhunter.com/trends/heinz-ai-ketchup.md) - [Film-Inspired Condiment Ads](https://www.trendhunter.com/trends/heinz-smiles.md)