# Anti-Drug Fashion ‘Ketamine - Just Say Neigh' Shirts Gets The Message Out By Cowbag | Published 2009-04-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ketamin-just-say-neigh-drugs-messaging-t-shirts References: [cakeheadlovesevil](http://cakeheadlovesevil.wordpress.com/2009/03/24/ketamin-just-say-neigh/) ‘Ketamine - Just Say Neigh’ is a t-shirt slogan that is taking off massively at the moment. Ketamine is, for those who don’t know, a [veterinary medicine for horses](https://www.trendhunter.com/trends/year-of-the-horse-ss26) which people are now taking as a [recreational drug](https://www.trendhunter.com/trends/fentanyl-test-kit). “Ketamine produces a dissociative state, characterised by a sense of detachment from one’s physical body and the external world which is known as depersonalization and derealization,” Wikipedia explains. I am not sure if this t-shirt is for or against this drug, but I do know it makes me smile! ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 76% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Recreational Drug Fashion:** The rise of fashion items and slogans related to recreational drugs presents opportunities for innovative designs and marketing strategies targeting niche audiences. - **Drug Education Apparel:** Fashion items that promote awareness and education about the risks and effects of drugs offer potential for disruptive innovation in the fashion industry. - **Subversive Drug Messaging:** The popularity of clothing with ironic slogans related to drugs indicates a trend towards subversive messaging in fashion, creating opportunities for brands to tap into counterculture aesthetics. ### Who This Affects Most - **Fashion:** The fashion industry can tap into the demand for unique and controversial designs by creating clothing that reflects drug culture or promotes drug education. - **Marketing and Advertising:** Brands in the marketing and advertising industry can explore partnerships with fashion brands that engage with drug-related messages to create disruptive campaigns that resonate with audiences. - **Retail:** Retailers can embrace the anti-drug fashion trend by curating collections that appeal to consumers looking for edgy, provocative clothing items, leveraging these designs to attract customers and drive sales. ## Related on Trend Hunter - [Horse-Supporting NFTs](https://www.trendhunter.com/trends/horse-nfts.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Viral Criminal Merchandise](https://www.trendhunter.com/trends/i-can-fix-him.md) - [Drug-Detecting Drink Strips](https://www.trendhunter.com/trends/greenlane.md) - [Playful Cartoon Apparel](https://www.trendhunter.com/trends/kenny-scharf-and-axel.md) - [AI-Altering Digital Marketplaces](https://www.trendhunter.com/trends/pharmaicy.md) - [Microdosing Edible Subscriptions](https://www.trendhunter.com/trends/microdosing-edible.md) - [LED-Infused Festival Fashion](https://www.trendhunter.com/trends/tinsel-arcade.md) - [THC Rapid Recovery Shots](https://www.trendhunter.com/trends/antidose.md)