# Spicy Sichuan Chocolate Bars KESSHŌ x Fly By Jing Created a Trio of Spicy Confections By Laura McQuarrie | Published 2026-08-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kessho-x-fly-by-jing References: [startupcpg](https://startupcpg.com/newswire/startup-cpg-newswire-kessho-and-fly-by-jing-partner-on-three-sichuan-inspired-chocolate-bars-to-celebrate-aapi-heritage-month) & [kessho](https://kessho.com/products/kessho-x-fly-by-jing-spicy-chocolate-bar-trio-3-flavors)  Spicy chocolate appeals to adventurous eaters and heat-seekers who crave that unexpected jolt of warmth against rich, velvety sweetness, and the limited-edition KESSHŌ x Fly By Jing [Spicy Sichuan Chocolate Bar](https://www.trendhunter.com/trends/spicy-chocolate-bars) Trio offers a bold departure from traditional chocolate for those who find comfort in a little edge. These three collaborative chocolate bars explore Sichuan-inspired flavors in a base of white or dark chocolate, all while tapping into the high demand for [swicy flavor profiles](https://www.trendhunter.com/trends/snak-club-tajn-seasoned-chocolatey). Two of the bars, Sichuan Chili Crisp Black Sesame White Chocolate and Sichuan Chili Crisp Dark Milk Chocolate, incorporate what Fly By Jing is perhaps best known for—[chili crisp](https://www.trendhunter.com/trends/chili-crisp-noodles)—while the third in the collection maintains the throughline of the collection as a Sichuan Hot Pot 62% Dark Chocolate. 100% of profits from the KESSHŌ x Fly By Jing Spicy collab will be donated to Heart of Dinner, a nonprofit delivering care packages to Asian American elders facing food insecurity. ## Trend Insights (Trend Hunter) - Score: 7.5/10 - Popularity: 66% | Activity: 67% | Freshness: 91% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Swicy Chocolate:** Sweet-heat flavor pairings are expanding premium confectionery beyond familiar indulgence cues, creating white space for adventurous products that blend comfort with culinary intensity. - **Condiment-infused Confections:** Chili crisp and other cult condiments are becoming crossover ingredients in sweets, signaling potential for pantry brands to extend into unexpected snack and dessert formats. - **Cause-driven Collaborations:** Limited-edition food partnerships tied to nonprofit giving add cultural relevance and emotional value, differentiating launches in crowded specialty food markets. ### Industries Being Reshaped - **Confectionery:** Premium chocolate makers are using bold global flavors and texture-forward inclusions to redefine indulgence for consumers seeking novelty and sensory contrast. - **Specialty Food:** Artisanal condiment brands can translate loyal followings into adjacent categories by embedding signature flavors into co-branded, limited-run products. - **Food Retail:** Retailers gain merchandising potential from culturally specific, story-rich collaborations that combine flavor experimentation with social impact appeal. ## Related on Trend Hunter - [Social Media-Inspired Chocolates](https://www.trendhunter.com/trends/hersheys-dubaiinspired-chocolate-bar.md) - [Asian Cuisine-Inspired Chocolates](https://www.trendhunter.com/trends/panda-express-and-comparts.md) - [Spicy Umami Chocolates](https://www.trendhunter.com/trends/momofuku-chili-chocolate-crunch.md) - [Creamy Savory Noodles](https://www.trendhunter.com/trends/creamy-sesame-noodles.md) - [Sichuan-Spiced Peanut Snacks](https://www.trendhunter.com/trends/wachaa.md) - [Sichuan Pepper Chocolates](https://www.trendhunter.com/trends/herbaceous-green-tingly-dark-chocolate.md) - [Asian-Inspired Gelatos](https://www.trendhunter.com/trends/kessho-gelato.md) - [Sichuan-Inspired Seasonal Countdowns](https://www.trendhunter.com/trends/fly-by-jing-advent-calendar.md) - [Non-Spicy Sichuan Sauces](https://www.trendhunter.com/trends/mild-crunchy-garlic-sichuan-chili-crisp.md)