# Party Girl Branding The Kesha Casio Baby-G Collaboration for Fall is Gaudy By Tiana Reid | Published 2010-08-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kesha-casio-baby-g References: [chipchick](http://www.chipchick.com/2010/08/kesha-baby-g.html) & [baby-g](http://www.baby-g.com/) In order to launch Casio's fall collection of watches, self-proclaimed party girl [Kesha](https://www.trendhunter.com/trends/joyride-collection) has teamed up with the timepiece brand. Much like the rap star, the watches from the [Kesha Casio Baby-G collaboration](https://www.trendhunter.com/trends/babyg-series) are fun and vibrant, but still lean toward a tough girl vibe rather than a girly-girl one. The collection also includes Baby-G's collaboration with the streetwear line Hellz Bellz, which fits effortlessly with Casio's brand ambassador Kesha. **Implications** - One of the best (and most cost effective) ways a company can generate immediate brand attention is by featuring a [rising star celebrity](https://www.trendhunter.com/trends/kate-spade-x-madison-beer) in their marketing. By connecting their company and brand name to an actor or musician on the rise but not close to the top yet, the company shows that it has its eye on emerging talents the same way it has its eye on emerging products. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 66% | Activity: 44% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Why This Trend Is Growing - **Celebrity Collaborations:** Collaborating with rising stars in marketing can boost brand attention. - **Fun and Vibrant Designs:** Emphasize fun and vibrant designs for products to attract younger target audiences. - **Streetwear Influences:** Incorporate streetwear influences for edgier products and expand target customer range. ### Industries Being Reshaped - **Fashion and Accessories:** Fashion and accessories industry can benefit from celebrity collaborations to boost brand awareness. - **Watchmaking:** Designing fun and vibrant watches with streetwear influences can attract younger customers and set competition apart. - **Marketing:** Rising companies can employ celebrity collaborations to gain brand traction through young, emerging talents. ## Related on Trend Hunter - [Nostalgic Collaborative Watch Designs](https://www.trendhunter.com/trends/jae-tips.md) - [Adorable Versatile Collaborative Watches](https://www.trendhunter.com/trends/babyg-bgd10k.md) - [Cartoon Diva-Inspired Timepieces](https://www.trendhunter.com/trends/casio-baby-g-1.md) - [Cartoon-Inspired Digital Watches](https://www.trendhunter.com/trends/babyg.md) - [Retro Watch Collaborations](https://www.trendhunter.com/trends/bg169mh7.md) - [Anniversary-Commemorating Cat Watches](https://www.trendhunter.com/trends/casio-2.md) - [Singer Collaboration Accessories](https://www.trendhunter.com/trends/joyride-collection.md) - [Summery Y2K Era Timepieces](https://www.trendhunter.com/trends/casio-babyg-bgd565.md) - [Co-Branded Maximalist Timepieces](https://www.trendhunter.com/trends/marni-x-gshock-gmds5610ma7er.md)