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# Pop-Star Timepieces
The Kesha Baby-G Watch is Rock and Roll Chic

By Gil Cohen | Published 2012-10-31 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/kesha-babyg-watch
References: [chipchick](http://www.chipchick.com/2012/10/keha-baby-watch.html) & [baby-g.eu](http://www.baby-g.eu/euro/kesha/party/)

Having worked together for watch campaigns since 2010, the [Kesha Baby-G Watch collaboration](https://www.trendhunter.com/trends/joyride-collection) is the next logical step.

Artist Kesha is known for her flamboyant and eclectic style, mixing edgy rock and roll with hobo chic, sparking the imagination of fashionistas all over the world. You can now join in and get a piece of Kesha's personal style by wearing one of the watches she designed for the popular brand Baby-G. Together they created two versions, one with a white face and the American flag colors along the band, and another in a glittery black with a leopard print face.

Get your own [rock star chic vibe](https://www.trendhunter.com/trends/marni-x-gshock-gmds5610ma7er) going with a Kesha Baby-G Watch.

## Trend Insights (Trend Hunter)

- Score: 6.6/10
- Popularity: 90% | Activity: 100% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches)

## Key Themes

### Key Themes Behind This Trend

- **Celebrity Collaborations in Fashion:** Opportunity for brands to partner with celebrities to create unique and personalized fashion items.
- **Edgy and Eclectic Fashion Style:** Growing demand for fashion accessories that mix edgy rock and roll aesthetics with eclectic and unconventional designs.
- **Personalized Fashion Statements:** Increasing popularity of fashion items that allow individuals to express their personal style and identity.

### Where This Applies

- **Fashion Accessories:** Companies in the fashion accessories industry can explore collaborations with celebrities to create exclusive and eye-catching products.
- **Watch Manufacturing:** Watch manufacturers can tap into the demand for edgy and unconventional designs by partnering with artists or fashion influencers.
- **Apparel Retail:** Apparel retailers can offer a range of personalized fashion items to cater to the growing need for individual expression in style.

## Related on Trend Hunter

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- [Cartoon-Inspired Digital Watches](https://www.trendhunter.com/trends/babyg.md)
