# Minimalistic Monochrome Collections The KESH x American Apparel Line is Strikingly Simple By Michael Hemsworth | Published 2013-06-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kesh-x-american-apparel References: [nitrolicious](http://www.nitrolicious.com/blog/2013/06/22/kesh-x-american-apparel/) & [store.americanapparel.net](http://store.americanapparel.net/subCategory/index.jsp?subCatId=kesh-collection) The summer months usually bring about a number of fashion trends that highlight bold colors and vibrant cuts, but the KESH x American Apparel collection is anything but. The collaboration line -- available now from American Apparel locations worldwide or in the online shop -- is a collection of designs that are more [art-like](https://www.trendhunter.com/trends/keith-haring-x-albino-preto) than anything, yet overtly realistic for incorporating into the everyday. Using a strict [monochromatic color scheme](https://www.trendhunter.com/trends/jiyongkim-fw25), the KESH x American Apparel collection features [cubist-like geometry](https://www.trendhunter.com/trends/uniqlo-and-kenshi-yonezu) that conjoins to form facial features that are bold and overstated. A variety of styles to choose from for men and women, the KESH x American Apparel is sure to appeal to those who have lovelorn feelings about the warm months. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 56% | Activity: 44% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Monochromatic Minimalism:** Embracing a strict monochrome color scheme and minimalistic designs to create strikingly simple fashion collections. - **Art-inspired Fashion:** Blurring the line between art and fashion by incorporating art-like designs into everyday clothing. - **Bold Geometry:** Using cubist-like geometry to create bold and overstated facial features in fashion designs. ### Industries Being Reshaped - **Fashion Retail:** Opportunities for clothing retailers to offer monochromatic minimalist collections that appeal to consumers seeking simplicity and style. - **Art and Fashion Collaboration:** Opportunities for collaboration between artists and fashion brands to create unique and art-inspired fashion collections. - **Graphic Design:** Opportunities for graphic designers to explore bold geometric designs and incorporate them into fashion collections. ## Related on Trend Hunter - [Minimalistic Activewear Capsules](https://www.trendhunter.com/trends/nike-x-sacai.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Stealthy Modern Monochromatic Fashion](https://www.trendhunter.com/trends/black-tag-collection.md) - [Art-Driven Knitwear](https://www.trendhunter.com/trends/kaws-x-uniqlo-winter-2025.md) - [Art-Inspired Apparel](https://www.trendhunter.com/trends/keith-haring-x-albino-preto.md) - [Playful Cartoon Apparel](https://www.trendhunter.com/trends/kenny-scharf-and-axel.md) - [Minimalist Wardrobe Essentials](https://www.trendhunter.com/trends/heritage-core.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Collaborative Dark Minimalist Capsules](https://www.trendhunter.com/trends/levis-and-jjjjound.md)