# Versatile Vegan-Friendly Meat Alternatives Kerry’s Richmond is Offering Two New Meat-Free Products By Michael Hemsworth | Published 2021-03-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kerrys-richmond References: [foodbev](https://www.foodbev.com/news/kerrys-richmond-brand-launches-meat-free-meatballs-and-mince-in-uk/) & [kerry](https://www.kerry.com) The Kerry’s [Richmond Meat](https://www.trendhunter.com/trends/richmond-meatfree-sage-onion-sausages)-Free product range has been expanded by the brand in the UK to offer consumers a versatile option to incorporate into their favorite recipes. The products include the Meat-Free Mince and the Meat-Free Meatballs, which are both available now at Asda with a launch at Sainsbury's starting on April 12. The meat-free products are perfect for incorporating into traditional meals that call for meat to give them a signature flavor that's satisfying and scrumptious. Marketing and Category Director at [Kerry Foods](https://www.trendhunter.com/trends/easy-meal-kit) [Victoria Southern](https://www.trendhunter.com/trends/resurrected-social-media) spoke on the additions to the Kerry’s Richmond Meat-Free product range saying, "We know the meat-free market is booming but we’re seeing a real opportunity for growth in shoppers who are looking for affordable, delicious meat-free food to slot into family favourites – that they know will result in clean plates all round. The launch of Richmond Meat-Free Mince and Richmond Meat-Free Meatballs is a natural expansion of the range as we continue to champion bringing people together at mealtimes.” ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 8% | Activity: 10% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Meat-free Boom:** The growth of the meat-free market is an opportunity for companies to offer affordable and delicious vegan-friendly alternatives. - **Versatile Meat Alternatives:** Consumers are looking for versatile meat alternatives that can be incorporated into their favorite recipes, creating opportunities for innovative products. - **Affordable Vegan Food:** There is a real opportunity to provide affordable meat-free food that families can enjoy and that will lead to clean plates all around. ### Where This Applies - **Food and Beverage:** The food and beverage industry can benefit from the growing demand for affordable and delicious vegan-friendly alternatives, creating new opportunities for innovative products. - **Retail:** The retail industry can capitalize on the popularity of vegan products, becoming a go-to source for affordable meat alternatives for their customers. - **Health and Wellness:** The health and wellness industry can leverage the growing interest in plant-based diets to develop new products that cater to the needs of health-conscious consumers. ## Related on Trend Hunter - [Vegan Lunchtime Meat Alternatives](https://www.trendhunter.com/trends/richmond-products.md) - [Veggie-Based Sausage Ranges](https://www.trendhunter.com/trends/richmond-veggie-tasty-range.md) - [Festive Meat-Free Sausage Products](https://www.trendhunter.com/trends/richmond-meatfree-sage-onion-sausages.md) - [Shapeable Plant-Based Meats](https://www.trendhunter.com/trends/shape-sizzle-mince.md) - [Plant-Based Snacking Sausages](https://www.trendhunter.com/trends/mini-vegan-sausages.md) - [Easy-to-Prepare Plant-Based Foods](https://www.trendhunter.com/trends/quorn-product.md) - [Cuisine-Specific Plant-Based Minces](https://www.trendhunter.com/trends/whitworths-nutty-kitchen-supermince.md) - [Versatile Plant-Based Meat Products](https://www.trendhunter.com/trends/this-products.md) - [Flavor-Packed Sausage Ranges](https://www.trendhunter.com/trends/richmond-extra-tasty.md)