# Romantic Cheese Campaigns Kerrygold's Campaign Encourages Sharing Cheese-Related Love Stories By Laura McQuarrie | Published 2014-10-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kerrygold References: [adsoftheworld](http://adsoftheworld.com/media/online/kerrygold_cheese_butter_i_heart_kerrygold_social_promotion) & [kerrygoldusa](http://kerrygoldusa.com/) Fans of a particular product usually have no problem declaring their love for it online, but this social media campaign from [Kerrygold](https://www.trendhunter.com/trends/kerrygold-butter-blends) challenges its fans to express their love in other ways. The 'I Heart Kerrygold' campaign for Kerrygold cheese and butter asked fans to get creative on Twitter, [Facebook](https://www.trendhunter.com/trends/bob-evans-national-mac-and-cheese-day) and [Instagram](https://www.trendhunter.com/trends/heart-shaped-crisp) by showing how they love Kerrygold's products. This promotional video for the campaign shows a guy singing his heart out with an ode to cheese, which is humorously over the top and fittingly cheesy. Participants in the I Heart Kerrygold campaign have the chance to win $5,000 as well as a year's supply of Kerrygold butter and cheese when they tag their uploads with #IHEARTKG across social media. For a true dairy lover, this prize is a pretty big treat. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 40% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Social Media Love Campaigns:** Opportunities for brands to drive social engagement by encouraging fans to show their love for products in creative ways on social media - **User-generated Content Campaigns:** Challenges for brands to create campaigns that encourage customers to share their experiences with products on social media in order to drive brand loyalty - **Humorous Brand Campaigns:** Opportunities for brands to create campaigns that connect with customers by using humor to exaggerate the love for a product ### Industries Being Reshaped - **Dairy Products:** Innovative campaigns that leverage social media to increase engagement and drive sales for dairy brands - **Food and Beverage:** Opportunities for food and beverage brands to create fun and engaging campaigns that resonate with customers on social media - **Marketing and Advertising:** Opportunities for marketing and advertising professionals to create campaigns that leverage customer enthusiasm to drive brand awareness and increase sales ## Related on Trend Hunter - [Quality-Focused Cheese Campaigns](https://www.trendhunter.com/trends/our-make-it-better-cheddar-campaign.md) - [Festive Rom-Com Cheese Campaigns](https://www.trendhunter.com/trends/boursin-christmas-campaign.md) - [Relationship-Inspired Cheese Boards](https://www.trendhunter.com/trends/valentines-cheese-boards.md) - [Ketchup Obsession Campaigns](https://www.trendhunter.com/trends/it-has-to-be-heinz.md) - [Specialty Cheese Campaigns](https://www.trendhunter.com/trends/flavor-that-sings-campaign.md) - [Cheese Creativity Campaigns](https://www.trendhunter.com/trends/cheese-heads.md) - [Friendship Cream Cheese Campaigns](https://www.trendhunter.com/trends/youve-got-a-friend-in-philly-campaign.md) - [Social Good Butter Merchandise](https://www.trendhunter.com/trends/kerrygold-butter-club.md) - [Romantic Regional Cheese Gifts](https://www.trendhunter.com/trends/wisconsin-cheese-wedges-of-love.md)