# Middle Eastern Nutritionist Expansions Kerry Group Has Opened a Location in Saudi Arabia By Colin Smith | Published 2022-01-27 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/kerry-group-location References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/20521-kerry-opens-new-facility-in-saudi-arabia) & [kerrygroup](https://www.kerrygroup.com/)  [Kerry Group](https://www.trendhunter.com/trends/kerry-customer-cocreation-centre), one of the world's leading taste and nutrition companies, has opened a new, massive Kerry Group location in the Kingdom of Saudi Arabia. This location spans an astounding 21,500 square feet and is located in Jeddah. This facility was opened as a part of the company's continuing initiative to reshape [the food industry around the world](https://www.trendhunter.com/trends/food-and-beverage-development). Kerry Group first entered the Middle East in 2018, and since then has continued to consistently grow. This growth reflects a very real demand for the sustainable and efficient food production of healthy foods in the region. However, while the company has been growing in this region for years, this new facility is the largest, most advanced facility that the company has opened in the Middle East. The Jeddah location of Kerry Group is equipped with [unique testing laboratories](https://www.trendhunter.com/trends/onebiome-lab), sustainable technologies, and efficient production platforms. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 8% | Activity: 33% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Middle Eastern Taste Innovation:** Kerry Group can explore new flavors and ingredients tailored to the Middle Eastern palette, leveraging on the region's unique culinary identity. - **Sustainable Food Production in the Middle East:** Investing in sustainable technologies for food production and transportation can help redefine the Middle Eastern food industry, by reducing waste and carbon footprint. - **Health and Wellness Focus:** The demand for healthy food options and nutrition is increasing. Kerry Group can leverage this trend to expand their reach in the Middle East. ### Sectors Adopting This - **Food and Beverage Industry:** Kerry Group's expansion in the Middle East is a testament to the region's growing food and beverage industry, which is ripe for disruptive innovation. - **Nutrition Industry:** As awareness of the importance of nutrition grows in the Middle East, there is significant potential for disruptive innovation in nutrition-related industries. - **Sustainable Technology Industry:** Kerry Group's new location in Jeddah includes sustainable technologies that can help inspire further disruptive innovation in the Middle East's sustainable tech industry. ## Related on Trend Hunter - [Customer-Driven Food Innovation Centers](https://www.trendhunter.com/trends/kerry-customer-cocreation-centre.md) - [Sizable Modern Gym Facilities](https://www.trendhunter.com/trends/gymnation.md) - [Middle Eastern Fast-Food Expansions](https://www.trendhunter.com/trends/albaik-is-expanding.md) - [Tailored Food Flavor Solutions](https://www.trendhunter.com/trends/kerry-smart-taste.md) - [Saudi Food Delivery Services](https://www.trendhunter.com/trends/jahez.md) - [Expanded Wholesale Food Ranges](https://www.trendhunter.com/trends/medina-foodservice.md) - [All-In-One Food Solutions](https://www.trendhunter.com/trends/royal-dsm-food-beverage.md) - [Seed Oil-Free Frozen Entrees](https://www.trendhunter.com/trends/seed-oil-free-frozen-entrees.md) - [Regional Baby Food Ranges](https://www.trendhunter.com/trends/little-freddie-products.md)