# Apricot Kernel Beverages Wunderkern's Kern Milk is a Never-Before-Seen Alt Milk By Laura McQuarrie | Published 2022-10-04 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/kern-milk References: [vegconomist](https://vegconomist.com/food-and-beverage/milk-and-dairy-alternatives/new-alternative-milk-upcycled-apricot-kernels-launches-austria/) & [wunderkern](https://wunderkern.com/)  Soy, almond, oat, tigernut and quinoa are just a few of the many alternative milk products on the market and Austrian food-tech start-up [Wunderkern](https://www.trendhunter.com/trends/wunderkern-kes) is introducing something new and never-before-seen with its Kern Milk. This alternative milk product made from apricot kernels is said to have a nutty flavor that pairs well with sweet dishes. Wunderkern stands out thanks to its mission to be a circular economy business using the wasted stone fruit pits from other industries. At the Everything [Apricot](https://www.trendhunter.com/trends/apricot-kernel-drink) festival in Austria, the company showed off a dairy-free ice cream made with fruit kernels. Now, this beverage made with a base of apricot kernels offers a new alternative to [popular vegan drinks](https://www.trendhunter.com/trends/elmhurst-1925-unsweetened), especially those that aren't made with sustainable raw materials. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 54% | Activity: 68% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Circular Economy Beverages:** Wunderkern's Kern Milk is an example of how circular economy principles can be applied to the beverage industry by using wasted stone fruit pits from other industries to create a new alternative milk product. - **Fruit Kernel-based Beverages:** Wunderkern's Kern Milk is an innovative example of how beverage companies can use unconventional ingredients like apricot kernels to create new, never-before-seen products with unique flavors. - **Sustainable Alternative Milk:** With its use of apricot kernels, a previously unused byproduct of other industries, Wunderkern's Kern Milk represents a disruptive innovation opportunity for beverage companies looking to create sustainable, plant-based products that are environmentally friendly and use raw materials efficiently. ### Industries Being Reshaped - **Food-tech Industry:** Wunderkern's innovative use of apricot kernels in its Kern Milk and dairy-free ice cream demonstrates a disruptive innovation opportunity for the food-tech industry to explore new, sustainable ingredients for their products. - **Beverage Industry:** Wunderkern's Kern Milk showcases a disruptive innovation opportunity for the beverage industry to create new plant-based milk products using unconventional ingredients that appeal to the vegan, lactose-intolerant, and environmentally conscious consumer segments. - **Sustainability Industry:** Wunderkern's focus on being a circular economy business using wasted stone fruit pits from other industries to create new products represents a disruptive innovation opportunity for the sustainability industry to create new business models that reduce waste and maximize resource efficiency. ## Related on Trend Hunter - [Upcycled Plant-Powered Yogurts](https://www.trendhunter.com/trends/plant-based-yogurt-alternative.md) - [Apricot Kernel Drinks](https://www.trendhunter.com/trends/apricot-kernel-drink.md) - [Watermelon Seed Milks](https://www.trendhunter.com/trends/milkish-watermelon-seedmilk.md) - [Pecan Vegan Milks](https://www.trendhunter.com/trends/this-pkn.md) - [Chestnut-Based Milk Alternatives](https://www.trendhunter.com/trends/cuica.md) - [Plant-Based Fruit Pit Cheeses](https://www.trendhunter.com/trends/wunderkern-kes.md) - [Premium Pistachio Drinks](https://www.trendhunter.com/trends/pistachio-drink.md) - [Plant-Based Flavored Cheeses](https://www.trendhunter.com/trends/wunderkern.md) - [Plant-Powered Pecan Creamers](https://www.trendhunter.com/trends/pecanmilk-creamer.md)