# Golden Tribal Sunnies The A-Morir SS 2011 Eyewear Collection is Experimental Luxury By Michael Hines | Published 2011-03-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kerin-rose-ss-2011 References: [highsnobette](http://www.highsnobette.com/news/2011/03/01/a-morir-by-kerin-rose-springsummer-2011-eyewear/) & [store.a-morir](http://store.a-morir.com/) I thought I had seen it all in terms of sunglasses until the A-Morir SS 2011 Eyewear Collection came along. This brand is the designer behind Lady Gaga's infamous nail and knife hoodie, and now she's back on the scene merely a week later with her latest [eyewear collection](https://www.trendhunter.com/trends/artsy-eyewear-collection). The A-Morir SS 2011 Eyewear Collection is filled with sunglasses you can't and won't find at mainstream outlets and boutiques. The brand has used a mixture of experimental and luxury design to create everything from [Swarovski](https://www.trendhunter.com/trends/oakley-x-swarovski) and dream-catcher-covered shades to sunglasses made with real bones. Normally, I shy away from [experimental fashion](https://www.trendhunter.com/trends/the-blacked-out-collection), but I can't help but like the A-Morir SS 2011 Eyewear Collection. Check it out for yourself to see just how alluring and infatuating a pair of skull-studded feather sunglasses can be. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 76% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### What's Driving This Trend - **Experimental Eyewear Collection:** There is an opportunity for luxury eyewear brands to incorporate creative and innovative designs in their collections to appeal to fashion-forward consumers. - **Luxury with Unconventional Materials:** Luxury brands can use unconventional materials such as bones and feathers to create unique products that cater to consumers seeking exclusivity and uniqueness in their fashion choices. - **Personalized Eyewear Collections:** Customized eyewear collections that are unique to each client's preferences have the potential to disrupt the traditional eyewear industry and appeal to a broader audience. ### Who This Affects Most - **Eyewear:** Eyewear companies can incorporate unique and experimental designs into their collections to cater to customers seeking exclusivity and uniqueness in their fashion choices. - **Luxury Fashion:** Luxury fashion companies can incorporate unconventional materials in their collections to appeal to fashion-forward consumers seeking something unique and exclusive. - **Personalization Services:** Companies specializing in customization and personalized services can tap into the eyewear market to create unique, one-of-a-kind eyewear collections. ## Related on Trend Hunter - [Bug-Like Avant-Garde Sunglasses](https://www.trendhunter.com/trends/spiral-01.md) - [Luxe Limited-Edition Sunglasses](https://www.trendhunter.com/trends/rverie-collection.md) - [Stunning 3D-Printed Sunglasses](https://www.trendhunter.com/trends/3dprinted-sunglasses1.md) - [Ultra-Stylish Eyewear Collections](https://www.trendhunter.com/trends/inaugural-eyewear-collection.md) - [Luxurious Eyewear Releases](https://www.trendhunter.com/trends/gentle-monster-6.md) - [Jewelry-Like Glasses Frames](https://www.trendhunter.com/trends/gentle-monster-7.md) - [Elevated Overzied Sunglasses](https://www.trendhunter.com/trends/giant-vintage.md) - [Eclectic Eyewear Collections](https://www.trendhunter.com/trends/artsy-eyewear-collection.md) - [Crystal-Encrusted Eyewear](https://www.trendhunter.com/trends/oakley-x-swarovski.md)