# Emollient-Rich Bath Oils The Keri Moisturizing Shower and Bath Oil Improves Hydrating Properties By Grace Mahas | Published 2020-01-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/keri-moisturizing-shower-and-bath-oil References: [kerilotion](https://kerilotion.com/products/keri-shower-bath-body-lotion/) & [kerilotion](https://kerilotion.com/products/keri-shower-bath-body-lotion/) The dry winter weather can be very damaging to your skin and to combat [dry and flakey skin](https://www.trendhunter.com/trends/dry-skin-lotion), the Keri Moisturizing Shower and Bath Oil is emollient-rich to improve the hydrating ability of your skin's outer layer -- the stratum corneum. When the Keri Moisturizing Shower and Bath Oil is applied on the skin, it leaves an emollient film that helps your skin retain its moisturize barrier, a barrier that is often stripped away while bathing. The oil is completely water-dispersible, meaning it spreads uniformly over your skin and acts as a uniform retaining barrier that prevents dryness and irritation. The result of using this high-quality product is soft and supple skin each time you [shower or bathe](https://www.trendhunter.com/trends/honey-bath-collection). Image Credit: Keri ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 34% | Activity: 19% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Emollient Shower and Bath Oils:** Opportunities for innovation lie in developing new natural and sustainable emollient-rich shower and bath oils to cater to the increasing consumer demand for environmentally friendly personal care products. - **Water-dispersible Skincare Products:** Disruptive innovation opportunity exists in creating new water-dispersible skincare products to cater to the changing consumer preferences and address the need for more advanced and efficient moisturizing skincare formulations. - **Hydrating Beauty Products:** Innovation opportunities exist for brands to develop hydrating beauty products that can provide long-lasting moisture retention properties to the skin as consumers prioritize products that improve the skin's natural barrier function. ### Who This Affects Most - **Personal Care Industry:** Industry players can leverage this trend by creating new emollient-rich shower and bath oils and other related personal care products to meet the growing consumer demand for natural and sustainable products that offer effective hydration and moisturizing benefits. - **Skincare Industry:** Opportunities exist for skincare brands to develop and market water-dispersible skincare products that can cater to the evolving skincare preferences of consumers and offer more innovative and effective solutions to address dry and flaky skin. - **Beauty Industry:** Innovation opportunities exist for beauty brands to create new hydrating beauty products that can provide long-lasting moisture retention benefits to the skin to meet the changing expectations of consumers who prioritize advanced and efficient skincare solutions. ## Related on Trend Hunter - [Serum-Powered Body Washes](https://www.trendhunter.com/trends/dove-serum-oil-body-wash.md) - [Convenient Moisturizing Sprays](https://www.trendhunter.com/trends/body-oil-spritz.md) - [Beneficial Skin Care Products](https://www.trendhunter.com/trends/dove-skin-care-cosmetics-moisture.md) - [Moisturizing Body Washes](https://www.trendhunter.com/trends/lubriderm-body-washes.md) - [Oil-to-Milk Body Washes](https://www.trendhunter.com/trends/delicia-drench-shower-oil.md) - [Long-Lasting Hydration Creams](https://www.trendhunter.com/trends/kiehls-ultra-body-mega-moisture-squalane.md) - [Deeply Moisturizing Body Oils](https://www.trendhunter.com/trends/glow-getter-body-oil.md) - [Nourishing Hair-Hydrating Oils](https://www.trendhunter.com/trends/kerastase.md) - [Moisture-Boosting Lotions](https://www.trendhunter.com/trends/moisturizing-milky-lotion.md)