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# Sushi-Inspired Apparel
Kerhao Yin Finds Inspiration from an Unconventional Source

By Cammilyn Scott | Published 2011-05-24 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/kerhao-yin-first-collection-for-aw-11-12-season
References: [dazeddigital](http://www.dazeddigital.com/fashion/article/10426/1/rise-kerhao) & [kerhao](http://kerhao.com/)

Kerhao Yin is a fashion designer and illustrator whose first collection for AW 11/12 season translates his inclination for [volume, texture, and color](https://www.trendhunter.com/trends/arty-knitwear). Intricate detailing is a strong influence in Kerhao Yin’s designs, resulting in a [bold and playful collection](https://www.trendhunter.com/trends/yinka-ilori-1).

Kerhao Yin's first collection resembles a vivid and visual presentation of sushi, a [popular Japanese dish](https://www.trendhunter.com/trends/private-culinary-installation) consisting of cooked rice combined with mostly seafood that has taken North America by storm. Kerhao Yin AW 11/12 collection features defining curves, alluring volume, raw, silky textures, and delectable colors like sea green, mysterious black, crisp white, and transparent neutral tones.

Kerhao Yin's first collection for AW 11/12 is a must have for the trendy fashionista.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 63% | Activity: 34% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Sushi-inspired Fashion:** Opportunity for fashion designers to create collections inspired by the vibrant colors, textures, and shapes of sushi, offering a unique and playful aesthetic.
- **Playful and Bold Designs:** Fashion industry can embrace bold and playful designs with intricate detailing, providing an opportunity to stand out and attract trend-conscious consumers.
- **Food-inspired Fashion Collections:** Emerging trend of fashion collections that draw inspiration from popular food dishes, opening up avenues for creative collaborations and unique brand identities.

### Sectors Adopting This

- **Fashion Design:** Fashion designers can explore sushi-inspired apparel as a disruptive innovation opportunity to infuse unconventional elements into their collections.
- **Textile and Fabric Manufacturing:** The demand for unique textures and colors in fashion presents a disruptive innovation opportunity for textile and fabric manufacturers to develop innovative materials that mimic sushi ingredients.
- **Retail and E-commerce:** Retailers and e-commerce platforms can cater to the growing demand for playful and bold fashion designs by curating and promoting sushi-inspired apparel collections.

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