# Keratin-Infused Hair Styling Tools CHI Launches a New Line of Keratin-Enhanced Tools By Kalin Ned | Published 2025-08-27 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/keratininfused-hair References: [chaindrugreview](https://chaindrugreview.com/chi-launches-keratin-infused-styling-tools-exclusively-at-ulta-beauty/)  [CHI](https://www.trendhunter.com/trends/multistyler) has introduced a new line of keratin-infused haircare appliances that are exclusively available at [Ulta Beauty](https://www.trendhunter.com/trends/hair-perfume-mists). The performance-driven styling tool collection includes a [multi-function styler](https://www.trendhunter.com/trends/threeinone-hair-styling-tool), a hair dryer, and a flat iron. All of these products are engineered to integrate keratin into the styling process with the aim of improving hair health by enhancing shine, retaining moisture, and providing a barrier against humidity during heat application. Each tool incorporates ceramic heating elements and ion generation technology, which are promoted to minimize frizz and reduce heat-related damage. The multi-functional nature of the primary styler tool, which combines drying, curling, and brushing capabilities, is also sure to capture the attention of individuals with busy lifestyles. CHI markets its keratin-infused hair styling tools towards individuals with hair that is dry, damaged, or color-treated. Image Credit: CHI ## Trend Insights (Trend Hunter) - Score: 7.7/10 - Popularity: 92% | Activity: 92% | Freshness: 47% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Keratin-infused Haircare Technology:** Keratin-infused haircare tools are revolutionizing the industry by merging hair treatment with styling, offering consumers the opportunity to enhance hair health while minimizing damage. - **Multi-functional Beauty Devices:** By integrating multiple styling functions into a single device, there is a trend towards convenience-driven beauty tools catering to consumers' demand for efficiency and time-saving solutions. - **Heat Damage Prevention Innovations:** Advancements in ion generation and ceramic heating technology are at the forefront of preventing heat-induced hair damage, providing new avenues for protective hair styling solutions. ### Where This Applies - **Beauty Appliances:** The beauty appliances industry is witnessing an uptick in demand for devices that combine styling with hair treatment, driven by the introduction of keratin-infused tools. - **Haircare Products:** As the line between hair styling and haircare blurs, the haircare products industry is poised for growth through innovations that offer both style and treatment benefits. - **Personal Care Retail:** Retailers specializing in personal care are capitalizing on the trend of treatment-focused styling tools, which appeal to consumers seeking enhanced hair health through technology-infused products. ## Related on Trend Hunter - [Innovative Hair Tool Expansions](https://www.trendhunter.com/trends/lava-line.md) - [Advanced Hair Multi-Stylers](https://www.trendhunter.com/trends/multistyler.md) - [Café-Inspired Hair Tool Colorways](https://www.trendhunter.com/trends/cafinspired-neutral-tones.md) - [Aesthetically Pleasing Hair Stylers](https://www.trendhunter.com/trends/airglide-multistyler.md) - [Versatile Heat Styling Tools](https://www.trendhunter.com/trends/versatile-heat-styling-tool.md) - [Natural-Hair-Protecting Styling Tools](https://www.trendhunter.com/trends/nextgen-hyaluronic-collection.md) - [Ceramic Hairstyling Irons](https://www.trendhunter.com/trends/hairstyling-iron.md) - [Botanical Haircare Updates](https://www.trendhunter.com/trends/iconic-hair-serum.md) - [Two-In-One Blowout Brushes](https://www.trendhunter.com/trends/volume-styler.md)