# Salon-Inspired Keratin Haircare REDEFINE Launched its Keratin Set at Costco Canada By Debra John | Published 2026-07-31 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/keratin-set References: [redefinehair-pro](https://redefinehair-pro.com/collections/keratin) & [memejour.costco](https://memejour.costco.ca/store/costco-canada/products/105176874-redefine-keratin-shampoo-conditioner-500-ml)  REDEFINE launched its Keratin set at [Costco Canada](https://www.trendhunter.com/trends/kundal) warehouses and online, making treatment-focused haircare more attainable through an accessible $14.99 CAD price point. The collection includes a coordinated [keratin-infused shampoo and conditioner](https://www.trendhunter.com/trends/shampoo-and-conditioners) formulated for "dry, color-treated, damaged, and chemically straightened hair, bringing salon-inspired maintenance into everyday routines." Rather than positioning professional-quality formulas as premium purchases, the launch expands access to performance-oriented haircare through mass retail. In addition to this, both products are sulfate-free and salt-free, while the keratin-based formulation is designed to help reinforce the appearance of hair, improve softness, enhance shine, and reduce the look of dryness without compromising color-treated strands. By pairing specialized ingredients with broad retail availability, the collection reflects growing demand for accessible, high-performing beauty essentials that deliver professional-inspired results without the premium price typically associated with salon-quality haircare. Image Credit: REDEFINE ## Trend Insights (Trend Hunter) - Score: 8.9/10 - Popularity: 88% | Activity: 94% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Mass-accessible Keratin Care:** Salon-inspired keratin formulas at warehouse-club pricing signal room for performance beauty products that bridge professional outcomes and everyday affordability. - **Treatment-focused Daily Haircare:** Everyday shampoo and conditioner sets are increasingly absorbing repair, shine, and smoothing benefits once associated with occasional salon treatments. - **Color-safe Clean Formulas:** Sulfate-free and salt-free positioning creates space for specialized haircare that supports chemically treated and color-treated consumers without niche pricing. ### Where This Applies - **Beauty and Personal Care:** Affordable performance formulations are reshaping competitive expectations as consumers look for salon-like results within routine product categories. - **Mass Retail:** Warehouse and online retail channels are becoming credible platforms for specialized beauty launches that were traditionally confined to salons or premium stores. - **Haircare Products:** Ingredient-led value offerings are expanding the category by combining repair-focused claims, accessible pricing, and broad distribution. ## Related on Trend Hunter - [Keratin-Infused Hair Styling Tools](https://www.trendhunter.com/trends/keratininfused-hair.md) - [Clean Luxury Haircare Lines](https://www.trendhunter.com/trends/mela-kera.md) - [Luxe Parisian-Inspired Haircare Sets](https://www.trendhunter.com/trends/parisianinspired-haircare-sets.md) - [Street-Inspired Haircare Kit Packaging](https://www.trendhunter.com/trends/acidic-bonding-concentrates.md) - [Accessible Salon-Grade Haircare](https://www.trendhunter.com/trends/tresemme-professional.md) - [Salon-Inspired Bonding Haircare](https://www.trendhunter.com/trends/keratime.md) - [Salon-Tested Haircare Systems](https://www.trendhunter.com/trends/kr-rescue-system.md) - [Stylist-Developed Haircare Formulas](https://www.trendhunter.com/trends/revitalizing-shampoo-and-conditioner.md) - [Hair Concern-Specific Lines](https://www.trendhunter.com/trends/platinum-care.md)