# Voluminous Hair Ads The Kerastase 2014 Couture Styling Products Campaign Stars Kate Moss By Meghan Young | Published 2014-06-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kerastase-2014-couture-styling-products References: [fashiongonerogue](http://www.fashiongonerogue.com/kate-moss-brigitte-bardot-kerastase-hair-care-campaign/) & [kerastase-usa](http://www.kerastase-usa.com/) Supermodel Kate Moss channels her inner Brigitte Bardot for the [Kerastase](https://www.trendhunter.com/trends/kerastase1) 2014 Couture Styling Products ad campaign. The face of the [hair care brand](https://www.trendhunter.com/trends/give-gloss-campaign) for the second year in a row, the blonde British beauty shows the world just what her luscious locks are capable of in the black and white photoshoot. Sky high in a modern beehive that is more loose than structured, with the right products, anyone can achieve a similar look. The Kerastase 2014 Couture Styling Products ad campaign was shot by photographer Solve Sundsbo. Of course, the real star of the campaign is hair stylist Luigi Murenu. Kate reveals that "just with hairstyles I can change my personality, I don’t really need to change the color anymore.” ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 86% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Voluminous Hair:** Disruptive innovation opportunity: Develop innovative hair care products that can create voluminous and effortless hairstyles. - **Black and White Photography:** Disruptive innovation opportunity: Create new photography techniques or technologies that enhance black and white photoshoots for advertising purposes. - **Celebrity Endorsements:** Disruptive innovation opportunity: Develop new strategies or platforms for brands to collaborate with celebrities and create impactful ad campaigns. ### Where This Applies - **Hair Care Products:** Disruptive innovation opportunity: Explore the development of advanced hair care products that can cater to diverse hair needs and styles. - **Fashion Photography:** Disruptive innovation opportunity: Innovate fashion photography techniques or equipment to capture more striking and captivating images for advertising campaigns. - **Celebrity Marketing:** Disruptive innovation opportunity: Create new approaches to leverage the power of celebrities in marketing and advertising to drive brand awareness and sales. ## Related on Trend Hunter - [Volumizing Hair Care Campaigns](https://www.trendhunter.com/trends/get-hy-with-nexxus.md) - [India-Based Hair Campaigns](https://www.trendhunter.com/trends/streax.md) - [Hair Repair-Focused Campaigns](https://www.trendhunter.com/trends/pantenes-new-campaign.md) - [Athlete Hair Campaigns](https://www.trendhunter.com/trends/athlete-hair-campaigns-schwarzkopf-professionals-up-your-hair-game-celebrat.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Film Festival Haircare Sponsors](https://www.trendhunter.com/trends/kerastase1.md) - [No-Nonsense Haircare Campaigns](https://www.trendhunter.com/trends/the-no-gimmicks-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [High-Performance Hair Styling Ranges](https://www.trendhunter.com/trends/styling-expansion-line.md)