# Comedian-Studded Fashion Editorials Former SNL Cast Members Star in Kenzo's Fall 2017 Campaign By Ell Smith | Published 2017-06-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/kenzos-fall-2017-campaign References: [fashionista](https://fashionista.com/2017/06/kenzo-fall-2017-ad-campaign) & [kenzo](https://www.kenzo.com/en/chastity) Kenzo's Fall 2017 Campaign features former SNL cast members Maya Rudolph and Fred Armisen, along with comedians Greta Lee and James Ransone -- marking the first ever [high fashion campaign](https://www.trendhunter.com/trends/star-studded) for the comedy actors. French Luxury fashion brand Kenzo, released the editorial photos to coincide with the [feature film](https://www.trendhunter.com/trends/alessandro-micheles) staring the comedians directed by Orange is the New Black's Natasha Lyonne, titled "Cabiria, Charity, Chastity." The film follows Rudolph as Chastity, who goes on a "surreal journey through a parallel plane." The film's avant-garde and obscure premise is reflective of the Kenzo-collaborated editorial which depicts the comedians in rigid, sculptural, poses, wearing layers of [colorful clothing](https://www.trendhunter.com/trends/contemporary-femininity) while appearing both aloof and withdrawn. Kenzo's 2017 Campaign features the comedians in a different light, preparing the public for a pivotal performance in Lyonne's upcoming film. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 49% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### Why This Trend Is Growing - **Comedian-studded Fashion Editorials:** The trend of featuring comedians in high fashion campaigns presents an opportunity for brands to tap into a new market and inject humor into their advertising strategies. - **Collaboration with Film Productions:** The trend of luxury fashion brands collaborating with film productions opens up opportunities for cross-promotion and reaching wider audiences. - **Avant-garde Fashion Campaigns:** The trend of avant-garde fashion campaigns allows brands to push artistic boundaries, create unique brand identities, and attract attention from consumers who seek unconventional fashion. ### Industries Being Reshaped - **Fashion:** The fashion industry can leverage the trend of comedian-studded fashion editorials to bring novelty and humor to their advertising campaigns. - **Film:** The film industry can explore opportunities for collaboration with luxury fashion brands to create synergistic marketing campaigns and increase movie exposure. - **Advertising:** The advertising industry can embrace avant-garde fashion campaigns as a way to engage consumers through innovative and visually striking creative concepts. ## Related on Trend Hunter - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Sketch Comedy Retail Commercials](https://www.trendhunter.com/trends/target-lady.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Gen Z Holiday Campaigns](https://www.trendhunter.com/trends/wrapped-in-heat.md) - [80s Sweater Campaigns](https://www.trendhunter.com/trends/rollneck-sweater.md)