# Diorama-Sized Fashion Ads The Kenzo x Toilet Paper Autumn/Winter 2013 Campaign is Childlike Fun By Michael Hemsworth | Published 2013-07-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kenzo-x-toilet-paper-autumnwinter-2013-campaign References: [nitrolicious](http://www.nitrolicious.com/blog/2013/07/08/kenzo-x-toilet-paper-autumn-winter-2013-ad-campaign/) & [kenzo](https://www.kenzo.com) One might wonder what the inspiration behind the [Kenzo](https://www.trendhunter.com/trends/levis-and-kenzo) x Toilet Paper Autumn/Winter 2013 Campaign is, but it's clear that there's a certain childlike charm at play that's looking to entertain kids-at-heart. Featuring some of the latest fashions from the funky design label, the Kenzo x Toilet Paper Autumn/Winter 2013 Campaign feature small models in addition to zany scenes that make little to no sense. Kenzo is a brand associated with a youthful lifestyle, which makes the collaboration with Toilet Paper a match made in heaven. The Kenzo x Toilet Paper Autumn/Winter 2013 Campaign marks Toilet Paper's first collaboration with a fashion house, which has made for fresh, exciting work that's going to go down as some of the finer pieces of marketing to grace the scene in a while. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 46% | Activity: 56% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Miniature Fashion Ads:** The use of small models in fashion advertisements provides an opportunity for disruptive innovations in miniaturization technology and toy industry collaborations. - **Childlike Charm Marketing:** Childlike charm in advertising provides opportunities for disruptive innovations in toy and amusement industries, as well as for brands targeting the kid-at-heart demographic. - **Unconventional Collaborations:** Unconventional collaborations between fashion and non-fashion industries, such as Kenzo's collaboration with Toilet Paper, can lead to innovative marketing strategies and open doors for unexpected partnerships. ### Sectors Adopting This - **Fashion Industry:** The use of miniature models and childlike charm in fashion advertisements could disrupt the conventional fashion industry practices and trends. - **Toy Industry:** Collaborations with fashion brands and the use of miniature models in advertising provide opportunities for disruptive innovation in the toy industry. - **Amusement Industry:** The childlike charm in Kenzo's marketing campaigns can inspire disruptive innovations in the amusement industry, particularly in designing playful and whimsical attractions and experiences. ## Related on Trend Hunter - [Artful Luxe Fashion Collaborations](https://www.trendhunter.com/trends/otani.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Design-Forward Toilet Campaigns](https://www.trendhunter.com/trends/design-changes-everything.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md)