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# Flowerless Feminine Fragrances
Kenzo World Power is an Empowering Scent Without Flower Accords

By Laura McQuarrie | Published 2019-07-04 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/kenzo-world-power
References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Kenzo_reinvents_femininity_with_flowerless_fragrance/156107) & [kenzoparfums](https://www.kenzoparfums.com/gb/en/fragrance/femme/kenzo-world-femme/kenzo-world-power-eau-de-parfum/K10100111.html)

All the time, fresh new feminine fragrances are introduced to the market, most of them containing [delicate floral notes](https://www.trendhunter.com/trends/happy-tears-eau-de-parfum) but not [Kenzo World Power](https://www.trendhunter.com/trends/gelkayano-20), which was deliberately created without flower accords. The new scent formulated by Jérôme Di Marino boasts contrasting notes from sea salt and tonka bean and aims to capture the "values of Gen We consumers" and offer an empowering scent to celebrate positivity, diversity and freedom. According to Di Marino, Kenzo World Power is a "fragrance without flowers. A reinvented femininity without florality."

The flower-free scent is packaged in an almond-shaped, eye-catching container with a ridged cap that reminds of eyelashes and a metallic charm that forms a component that resembles a sparkling pupil.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 28% | Activity: 54% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Key Themes Behind This Trend

- **Flowerless Fragrances:** The trend of creating fragrances without flower accords presents an opportunity for innovative scent formulations.
- **Celebrating Positivity:** The emphasis on empowering scents to celebrate positivity, diversity, and freedom offers a disruptive opportunity for fragrances that challenge traditional feminine stereotypes.
- **Eye-catching Packaging:** The use of unique packaging designs, such as the almond-shaped container with eyelash-like ridges, creates opportunities for captivating and memorable product presentations.

### Where This Applies

- **Fragrance:** The fragrance industry can explore and capitalize on the trend of flowerless fragrances to cater to diverse consumer preferences and stand out in the market.
- **Cosmetics:** Cosmetic brands can align with the celebration of positivity and diversity by incorporating empowering scents into their product lines, attracting customers seeking inclusive and empowering beauty experiences.
- **Packaging Design:** The packaging design industry can take inspiration from the eye-catching and unique packaging of Kenzo World Power fragrance, offering innovative packaging solutions that enhance brand identity and product differentiation.

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