# Oceanic Hippy Love Scenes Kenzo's Layered Photo Ads Have Bohemian Fairytale Vibe By Bianca | Published 2009-01-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kenzo-spring-summer-2009 References: [models](http://models.com/feed/?p=1105) & [content.coutorture](http://content.coutorture.com/2202705) Kenzo's latest ads transports you back to the days of free love, using images of bohemian frocks, long flowing hair and uninhibited facial expressions. The Kenzo campaign was photographed against a beautiful oceanic setting by Mario Sorrenti, models Guinevere Van Seenus and Magdalena Frackowiak poses as his siren-like subjects. This ad combines a few aspects we've seen in other recent fashion ads, including posing with trees, bohemian fashion, and fairy-like couture. Supplemented the ad are images from Kenzo's SS09 runway show. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 63% | Activity: 25% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Bohemian Fashion:** Disruptive innovation opportunities exist in creating sustainable and eco-friendly bohemian fashion lines. - **Fairy-like Couture:** There are opportunities to disrupt the fashion industry by incorporating technology and LED lights into fairy-like couture designs. - **Nature-inspired Posing:** Innovative photography techniques and augmented reality can be used to create immersive experiences for viewers with nature-inspired posing. ### Who This Affects Most - **Fashion:** The fashion industry can embrace sustainable practices and create unique offerings within the bohemian fashion market segment. - **Technology:** There are opportunities for tech companies to collaborate with fashion brands to integrate smart LED technology into fairy-like couture designs. - **Photography:** Photographers can explore innovative techniques and technologies to capture nature-inspired poses in visually captivating ways. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md)