# Animated Dapper Campaigns (UPDATE) The Kenzo Pre-Fall 2012 Campaign Video is Playful By Alexandra Serrano | Published 2012-07-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kenzo-prefall-2012-campaign-video References: [graziadaily](http://www.graziadaily.co.uk/fashion/archive/2012/07/23/watch-kenzos-pre-fall-2012-campaign-video-directed-by-quentin-jones--exclusive.htm) & [kenzo](http://www.kenzo.com/en/) The genius fashion videographer Quentin Jones has created the [Kenzo](https://www.trendhunter.com/trends/levis-and-kenzo) Pre-Fall 2012 Campaign Video that brings the collection to life. Famed for having worked with Victoria Beckham and [Chanel](https://www.trendhunter.com/trends/chanel-winter-tale), Jones has created a conceptual haven with his fashion short. The concept of the campaign revolves around a sporty model who juxtaposes the active clothing that Kenzo is know for with an air of femininity. Says Jones of the concept, "We wanted her to be elegant, but have a hardness about her - a bewitching fighter." The video is a collage of kaleidoscopic imagery which compliments the pre-fall collection. Littered with tailored cropped pants and masterful layering of fall shades, the collection shines in this fashion short. Needless to say, the conceptual enhancement of the Kenzo brand has taken the collection to epic levels of chic. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 53% | Activity: 50% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Fashion Videography:** Utilizing fashion videography techniques can bring a collection to life and create a unique and engaging brand experience. - **Conceptual Campaigns:** Creating conceptual campaigns that tell a story or evoke specific emotions can enhance a brand's image and connect with consumers on a deeper level. - **Kaleidoscopic Imagery:** Using kaleidoscopic imagery in fashion campaigns can create visually stunning and captivating content that captures viewers' attention. ### Industries Being Reshaped - **Fashion:** Fashion brands can leverage fashion videography and conceptual campaigns to differentiate themselves and create a strong brand identity. - **Marketing:** Marketing professionals can explore the use of kaleidoscopic imagery in campaigns to create visually impactful content and capture audience engagement. - **Advertising:** By incorporating fashion videography techniques and conceptual campaigns, advertisers can create memorable and compelling advertisements that resonate with viewers. ## Related on Trend Hunter - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Graphic Fashion Animation Campaigns](https://www.trendhunter.com/trends/superflat-animation.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Poeticized Luxury Fashion Campaigns](https://www.trendhunter.com/trends/salute-the-detail.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md)