# Eccentric Collaborative Lookbooks The H&M and Kenzo Lookbook Highlights the Work of Many Designers By Riley von Niessen | Published 2016-10-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kenzo-lookbook References: [fuckingyoung.es](http://fuckingyoung.es/kenzo-x-hm-lookbook/) & [hm](https://www.hm.com) Following up a promotional interview starring Chance the Rapper, as well as a satirical short film that was centered around social media obsession, a Kenzo lookbook has surfaced in order to highlight some of the greatest styles found in its recent collaborative effort with [H&M](https://www.trendhunter.com/trends/hm-x-glenn-martens). The pieces in the collection come from a diverse range of designers, with each of them imbuing the fabric with a unique flare that makes for a [cohesive collection that's incredibly eclectic](https://www.trendhunter.com/trends/pleasing-and-jw-anderson) at the same time. As F*cking Young! reports, the aim for each was to express a certain sense of individuality in their creations. Photographer Oliver Hadlee Pearch lensed the H&M and Kenzo lookbook, in which he pays tribute to the statement color choices and bold cuts that make the styles reminiscent of the creative minds who designed them. Image Credit: Oliver Hadlee Pearch ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 86% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Collaborative Fashion Collections:** The trend of fashion brands collaborating with designers from different backgrounds creates unique and eclectic collections. - **Individuality in Fashion:** The trend of designers expressing their individuality through their creations allows for diverse and standout styles. - **Statement Colors and Bold Cuts:** The trend of incorporating bold color choices and cuts in fashion collections adds an element of creativity and uniqueness. ### Industries Being Reshaped - **Fashion Retail:** The fashion retail industry can capitalize on the trend of collaborative fashion collections by partnering with designers to create exclusive and one-of-a-kind collections. - **Fashion Design:** The fashion design industry can embrace the trend of individuality in fashion by encouraging designers to experiment and express their unique style in their creations. - **Photography:** The photography industry can find disruptive innovation opportunities in capturing the statement colors and bold cuts of fashion collections, creating visually striking lookbooks and promotional materials. ## Related on Trend Hunter - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Collaborative Fall-Ready Boot Capsules](https://www.trendhunter.com/trends/kenzo-and-hunter.md) - [Collaborative Circular Collections](https://www.trendhunter.com/trends/heron-preston-1.md) - [Whimsical Patterned Diverse Fashion](https://www.trendhunter.com/trends/kate-spade-and-target.md) - [Glam Indian Apparel](https://www.trendhunter.com/trends/anamika-khanna-x-hm.md) - [Eclectic Collaboration Fashion Capsules](https://www.trendhunter.com/trends/pleasing-and-jw-anderson.md) - [High-Fashion Workwear Runways](https://www.trendhunter.com/trends/high-fashion-collaboration.md) - [Cult Film-Inspired High Fashion](https://www.trendhunter.com/trends/the-lion-king-collection.md)