# Cinematic Fashion Campaigns The Spring 2018 Kenzo Film Shows the Artist and His Muse By Kalin Ned | Published 2018-01-15 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/kenzo-film References: [nylon](https://nylon.com/articles/kenzo-yo-my-saint-spring-2018-campaign) The [Kenzo](https://www.trendhunter.com/trends/levis-and-kenzo) film released in conjunction with the company's Spring 2018 campaign explores the relationship between the artist and the muse with monochromatic light design and a melancholic setting. Naturally, the colorful nuances of the new collection are retained and featured throughout the video. The Kenzo film is directed by Ana Lily Amirpour and follows a photographer as he captures his two inspirations—actress Jessica Henwick and model Kiko Mizuhara—on film. What makes it a standout [fashion campaign](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) is that the fashion house not only promotes its [new spring collection](https://www.trendhunter.com/trends/contemporary-femininity), but also debuts its first original song, "Yo! My Saint!" a dreamy melodic masterpiece, sung and performed by Karen O with featuring vocals by Michael Kiwanuka. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 8% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Key Themes Behind This Trend - **Fashion Film:** Opportunity for fashion brands to create cinematic campaigns that explore themes beyond showcasing their products. - **Original Music:** Opportunity for fashion brands to create original songs that align with their brand values and elevate their campaigns to a new level of artistry. - **Artist-muse Relationship:** Opportunity for fashion campaigns to explore the creative relationship between the artist and muse, which can add depth and meaning to their brand messaging. ### Where This Applies - **Fashion:** Opportunity for fashion brands to innovate their marketing campaigns beyond showcasing their products and create engaging cinematic experiences that tell a story. - **Music:** Opportunity for musicians to collaborate with fashion brands to create original songs that align with the brand's image and messaging. - **Film:** Opportunity for filmmakers to work with fashion brands to create high-end fashion films that explore themes beyond showcasing products. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Cinematic Fashion Films](https://www.trendhunter.com/trends/the-tiger.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)