# Conceptual Surrealism Campaigns The Kenzo Fall/winter 2013/2014 Advertorial is Artfully Conceived By Jana Pijak | Published 2013-07-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kenzo-fallwinter-20132014 References: [designscene.net](http://www.designscene.net/2013/07/rinko-kikuchi-sean-opry-for-kenzo-fall-winter-2013-14.html) & [kenzo](http://www.kenzo.com) Actress Rinko Kikuchi and top model Sean O’Pry star in the Kenzo Fall/Winter 2013/2014 advertorial. Known for pushing visual boundaries in their marketing ads, the high fashion label stuns fans with a [surrealist inspired campaign](https://www.trendhunter.com/trends/paranoid-fw25) that plays with one's perception. Whether displaying artificial eye collages and [animal-infused accessory imagery](https://www.trendhunter.com/trends/fendis-summer-2025-campaign) or shining a light on the brand's visually vivid textile prints, the Kenzo Fall/Winter 2013/2014 ad campaign is the opposite of expected. This surrealist image series is fearlessly styled and artfully conceived by photographer Pierpaolo Ferrari who works alongside art directors Maurizio Cattelan and Micol Talso. Rinko and Sean pose in the luxe label's patterned outerwear staples, [ocular print statement tees](https://www.trendhunter.com/trends/bouquet-collection-1) and fierce jewelry accents that are donned with Kenzo's signature panther iconography. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 81% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Conceptual Surrealism:** Utilizing conceptual surrealism in advertising campaigns to push visual boundaries and capture attention. - **Perception Manipulation:** Experimenting with perception manipulation techniques in marketing to create a unique and memorable brand experience. - **Artistic Collaboration:** Partnering with artists and photographers to create visually stunning and thought-provoking ad campaigns. ### Where This Applies - **Fashion:** Incorporating conceptual surrealism in fashion marketing to showcase unique designs and capture the imagination of consumers. - **Advertising:** Exploring perception manipulation techniques in advertising to create captivating and memorable campaigns for clients. - **Art and Photography:** Collaborating with artists and photographers to create visually striking and thought-provoking images for various industries. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md)