# Couture Cobalt Runways The Kenzo Fall 2013 Paris Fashion Week Show Was Blue-Hued By Jordy E | Published 2013-03-04 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/kenzo-fall-2013 References: [refinery29](http://www.refinery29.com/kenzo) & [kenzo](http://www.kenzo.com) The [Kenzo](https://www.trendhunter.com/trends/year-of-the-dragon-collection-2) Fall 2013 collection was unveiled at this year's Paris Fashion Week. The show was held at France's La Samaritaine, a prominent department store that proved to be an epic host for the label's display of [blue-hued shades](https://www.trendhunter.com/trends/pantone-dualities). A cobalt light was cast upon the models who partook in this Kenzo Fall 2013 display. Showcased via this lighting scheme were loose print sweaters, powerful kaleidoscope suits and fluffy fur jackets, distinguishing the line as eclectic above all else. Behind the scenes images reveal the playful side of Kenzo as it placed its trademark label upon Starbucks cups and food trucks, giving way to a chic synergy that was eagerly received at the Paris Fashion Week event. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 30% | Activity: 59% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **Blue-hued Fashion:** Opportunity to introduce more designs and collections featuring shades of blue. - **Eclectic Styles:** Opportunity to create unique and diverse fashion lines, mixing different prints and textures. - **Brand Synergy:** Opportunity for collaboration between fashion brands and other industries to create unique and innovative marketing campaigns. ### Industries Being Reshaped - **Fashion:** Innovative designers can explore new ways to incorporate blue hues into their collections. - **Textile:** Opportunity to produce textiles with unique prints and patterns that showcase eclectic styles. - **Food and Beverage:** Collaboration between fashion brands and food and beverage companies to create stylish packaging and branding opportunities. ## Related on Trend Hunter - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Lunar Festivity-Inspired Fashion Capsules](https://www.trendhunter.com/trends/year-of-the-dragon-collection-2.md) - [On-the-Road Fashion Shows](https://www.trendhunter.com/trends/louis-vuitton-prefall-2023.md) - [Dynamic Fall-Centric Fashion Shows](https://www.trendhunter.com/trends/jordanluca-1.md) - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md) - [Parisian Sophisticated Fall Fashion](https://www.trendhunter.com/trends/nn07.md) - [Refined Quiet Luxury Apparel](https://www.trendhunter.com/trends/the-journey.md) - [Chinese Luxury Brand Collections](https://www.trendhunter.com/trends/zouxin.md) - [Dynamic Aqua-Tonal Joint Footwear](https://www.trendhunter.com/trends/gelkayano-20.md)