# Electrifying Fashion Ads The Kenzo Fall 2012 Campaign is Fierce and Playful By Meghan Young | Published 2012-06-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kenzo-fall-2012 References: [fashiongonerogue](http://fashiongonerogue.com/xiao-wen-shines-kenzos-fall-2012-campaign-jean-paul-goude/) & [kenzo](http://www.kenzo.com/en/) The [Kenzo](https://www.trendhunter.com/trends/year-of-the-dragon-collection-2) Fall 2012 ad campaign is electric. The imagery is exactly the type that will grab people's attention immediately, from the neon sign backdrop to the quirky and surreal stance the two models take. Strategically positioned in a perfect X formation, model Xiao Wen stands strongly alongside male model Simon Sabbah. It is important to note that these Xs happen to be the Kenzo logo. Captured by French photographer Jean Paul Goude, the Kenzo Fall 2012 ad campaign is at once [fierce and playful](https://www.trendhunter.com/trends/songs-of-siren). Clad in matching sweaters that are embellished with a tiger illustration and form-fitting pants, the Chinese beauty and masculine newcomer make quite the statement. Eye-catching, to say the very least, it will have people intrigued about the Kenzo Fall 2012 collection in no time. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 39% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Electric Fashion Ads:** Disruptive innovation opportunity: Explore the use of electric visuals and neon signs in fashion advertising to grab immediate attention and generate curiosity. - **Quirky and Surreal Stance:** Disruptive innovation opportunity: Experiment with unconventional poses and playful concepts in fashion advertisements to create a unique and memorable brand identity. - **Matching Sweaters and Form-fitting Pants:** Disruptive innovation opportunity: Design coordinated outfits with eye-catching illustrations and modern silhouettes to attract attention and create a strong fashion statement. ### Who This Affects Most - **Fashion Advertising:** Disruptive innovation opportunity: Embrace innovative visual techniques and concepts to redefine traditional advertising approaches and captivate audiences. - **Fashion Photography:** Disruptive innovation opportunity: Experiment with unconventional poses and concepts in fashion photography to create visually striking and memorable imagery. - **Fashion Design:** Disruptive innovation opportunity: Combine eye-catching illustrations with modern silhouettes in fashion design to create unique and statement-making clothing collections. ## Related on Trend Hunter - [Lunar Festivity-Inspired Fashion Capsules](https://www.trendhunter.com/trends/year-of-the-dragon-collection-2.md) - [Dynamic Aqua-Tonal Joint Footwear](https://www.trendhunter.com/trends/gelkayano-20.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Collaborative Fall-Ready Boot Capsules](https://www.trendhunter.com/trends/kenzo-and-hunter.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md)