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# Fried Chicken Smartphones
Huawei's Kentucky Fried Chicken Phone Comes with Branded Apps

By Joey Haar | Published 2017-07-12 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/kentucky-fried-chicken-phone
References: [kotaku](http://kotaku.com/a-kfc-branded-smartphone-is-coming-to-china-1796838541) & [kfc.cn](http://www.kfc.com.cn/kfccda/minisite/kfckmusichuawei/)

[Huawei's](https://www.trendhunter.com/trends/huawei-pocket-s-520) new [Kentucky Fried Chicken](https://www.trendhunter.com/trends/kentucky-fried-chicken-rain) phone, available to consumers in China, gives users everything they could possibly hope for if they're serious fans of the American fried chicken chain. The branded phone comes with specialty KFC software including a delivery app and a music app.

The Kentucky Fried Chicken phone is clearly different from more standard Huawei options. Firstly, the phone's body is bright, KFC-red rather than steel grey or black. It also comes engraved with a picture of Colonel Sanders' iconic visage as well as the number "1987" in honor of the restaurant's first year in China.

The KFC delivery app is unique to the Kentucky Fried Chicken phone, but it isn't the only perk. The music app noted above isn't just a [Spotify](https://www.trendhunter.com/trends/kfc-x-hatch) alternative — it lets users control the music playing in local KFC restaurants, serving as a mobile jukebox.

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 74% | Activity: 81% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Key Themes Behind This Trend

- **Branded Smartphones:** There is a trend of companies partnering with smartphone manufacturers to create branded phones, providing unique specialized software and features.
- **Restaurant Partnerships:** Restaurants are exploring partnerships with technology companies to create unique digital experiences for their customers, such as specialized apps and services.
- **Mobile Brand Integration:** Brands are integrating their products and services into the mobile experience to create a seamless and immersive brand experience for consumers.

### Where This Applies

- **Smartphone Manufacturing:** Smartphone manufacturers can explore opportunities to collaborate with various brands and create customized phones to cater to specific market segments.
- **Restaurant Chains:** Restaurant chains can partner with technology companies to develop specialized apps and services that enhance the dining experience and engage customers in unique ways.
- **Digital Music Streaming:** Digital music streaming platforms can collaborate with restaurants to create interactive jukebox experiences for customers, allowing them to control the music played at the location using their smartphones.

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