# Big Brimmed Hats Kentucky Derby Fashion By Bianca | Published 2008-05-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kentucky-derby-fashion-hats References: [kentuckyderby](http://www.kentuckyderby.com/2008/blogs/caroline/05/01/fashion-tips) Off to the races, giddy'up, it's time to get all gussied up! (More than) half the fun of going to the [Kentucky Derby](https://www.trendhunter.com/trends/rinds-roses-collection) is checking out the fashion and getting dressed up for the races and that, of course, includes [big brimmed hats](https://www.trendhunter.com/trends/pyper-malone)! Although the weather wasn't ideal at this year's event, it didn't stop attendees from getting dolled up. The hat is what pulls the look together, but it's also one of the trickiest looks to pull off. Thankfully, the [Kentucky Derby website](http://www.kentuckyderby.com/2008/blogs/caroline/05/01/fashion-tips) offers some tips. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 96% | Activity: 88% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Elevated Headwear:** Design trendy big-brimmed hats with modernized twists using sustainable materials. - **Virtual Try-ons:** Integrate AR technology into online hat shopping experiences for consumers to virtually try on hats before purchasing them. - **Customization:** Offer consumers the ability to customize their hats by choosing materials, colors, and shapes to increase personalization and luxury. ### Who This Affects Most - **Fashion:** Incorporate sustainability and digital technologies into the traditional big-brimmed hat fashion segment. - **E-commerce:** Use extended reality technologies to create luxurious online shopping experiences for hat buyers. - **Entertainment:** Sell personalized and trendy big-brimmed hats to event venues like Kentucky Derby to cater event guests' style needs. ## Related on Trend Hunter - [Whisky-Holding Derby Hats](https://www.trendhunter.com/trends/hot-lids.md) - [Striking Artisan Cheese Hats](https://www.trendhunter.com/trends/rinds-roses-collection.md) - [Whipped Cream-Themed Fuzzy Hats](https://www.trendhunter.com/trends/whipped-creamthemed-fuzzy-hat.md) - [Unique Elevated Accessories](https://www.trendhunter.com/trends/highdive.md) - [Festive Bridal Accessory Lines](https://www.trendhunter.com/trends/wedding-planning1.md) - [Sustainable Bucket Hats](https://www.trendhunter.com/trends/lisous-bucket-hat-collection.md) - [Limited-Edition Derby NFTs](https://www.trendhunter.com/trends/party-horses.md) - [Collaborative Racing Headwear Ranges](https://www.trendhunter.com/trends/new-era-and-24-hours-of-le-mans.md) - [Exclusive Hand-Crafted Julep Cups](https://www.trendhunter.com/trends/handcrafted-julep-cups.md)