# Dressed-Up Athleticwear Editorials Kenton Magazine's Sport Luxe Photoshoot Embraces Comfy Couture By Jana Pijak | Published 2014-05-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/kenton References: [kentonmagazine](http://kentonmagazine.com/editorial/sport-luxe/) & [kentonmagazine](http://kentonmagazine.com/editorial) Sportwear becomes glamorous in the "Sport Luxe" editorial for Canadian publication Kenton Magazine. Model Logan stars in the edgy fashion story that is captured by photographer D Picard's lens. The Spot 6 Management face poses in [athletic sweatshirts](https://www.trendhunter.com/trends/welterweight-sweats), cotton tees and streamlined casuals that are paired with [sequin-clad blazers and metallic outerwear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026) garments. Logan sports designer pieces from labels that include 3.1 Phillip Lim, Alexander Wang and Arthur Mendonca among others. [Mixing formalwear with athletic attire](https://www.trendhunter.com/trends/junya-watanabe-x-reigning-champ), the photoshoot's stylist Marta Sadowski experiments with opposing styles. Kenton Magazine's "Sport Luxe" image series is conceived by the publication's editorial designer Terica Walton who works alongside hair and makeup artist Michell Rosen of Judy Inc to enhance model Logan's look. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 59% | Activity: 48% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Sport Luxe Fashion:** Opportunity for brands to combine athleticwear with high-end fashion to create stylish and comfortable clothing. - **Mixing Formalwear and Athleisure:** Potential for designers and retailers to experiment with blending formal attire and athletic wear for unique fashion expressions. - **Glamorous Sportswear Editorials:** Opportunity for fashion magazines to showcase the versatility and stylishness of athletic wear through glamorous photoshoots. ### Sectors Adopting This - **Fashion Retail:** Disruptive innovation opportunity for retailers to curate and market sport luxe clothing as a distinct fashion trend. - **Fashion Editorial:** Opportunity for magazines and online platforms to cater to the growing interest in sport luxe fashion through engaging and visually appealing editorials. - **Designer Clothing:** Potential for designers to create unique pieces that blend high-end fashion and athletic wear, tapping into the sport luxe trend. ## Related on Trend Hunter - [Refined Active Essentials](https://www.trendhunter.com/trends/ted-baker-sport.md) - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md) - [Chic Wintry Athletic Apparel](https://www.trendhunter.com/trends/wintry-athletic-apparel.md) - [Dynamic Athleisure Menswear Ranges](https://www.trendhunter.com/trends/red-run-menswear-collection.md) - [Football Star Capsule](https://www.trendhunter.com/trends/tru-kolors-x-ae.md) - [Versatile Athletic Capsules](https://www.trendhunter.com/trends/brunette-the-labels-sport-collection.md) - [Retro Sports Capsules](https://www.trendhunter.com/trends/marty-supreme.md) - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md)