# Contemporary Cocoon Fashions The Kenta Matsushige Fall/Winter 2014 Collection Embodies Minimalism By Jana Pijak | Published 2014-05-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kenta-matsushige References: [notjustalabel](http://www.notjustalabel.com/kenta_matsushige) & [notjustalabel](http://www.notjustalabel.com) The Kenta Matsushige Fall/Winter 2014 collection embodies an aesthetic of clean and modern minimalism. Based in Japan, the designer studied at Chambre Syndicale De La Couture Parisienne where he mastered his impeccable craftsmanship and crisp tailoring techniques. After graduating from the renowned fashion institution in 2012, the designer has been making waves in Paris where he now lives and works. Replacing the feminine notion of tight and fitted clothing, the Kenta Matsushige Fall/Winter 2014 collection opts for oversized silhouettes and exaggerated proportions. The designer's neutral coat, shirt and jacket garments appear boxy and cocoon-like, giving their wearer an exaggerated and ethereal silhouette. This silhouette opposes conventional beauty ideals while still managing to evoke a feminine sense of power, grace and effortless elegance. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 92% | Activity: 80% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Minimalist Fashion:** Designing fashionable clothing using clean and modern minimalism. - **Oversized Silhouettes:** Trend towards clothing with exaggerated proportions. - **Ethereal Silhouette:** Designing clothing that emphasizes an exaggerated and ethereal silhouette for an effortless elegance. ### Who This Affects Most - **Fashion Industry:** The trend towards minimalist and oversized clothing offers disruptive innovation for fashion designers. - **Textile Industry:** The design of minimalist clothing shapes innovative techniques in the textile industry. - **Retail Industry:** Retailers may experience disruption selling these trendy oversized and cocoon-like garments. ## Related on Trend Hunter - [Fall Technical Fashion Capsules](https://www.trendhunter.com/trends/atom-collection.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Versatile Sculptural Outerwear](https://www.trendhunter.com/trends/transhabit-collection.md) - [Fall-Centric Layered Apparel](https://www.trendhunter.com/trends/uniqlo-u-fw24.md) - [Measured Winter Wardrobe](https://www.trendhunter.com/trends/vowels-fw26.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Comfortable Sophisticated Knit Fashion](https://www.trendhunter.com/trends/kerisma-knits.md) - [Technical Winter Outerwear](https://www.trendhunter.com/trends/descente-allterrain-fw25.md)