# Retrospective Menswear Editorials 'Keno' in Hero Magazine Features 90s-Era Versace By Marissa Brassfield | Published 2010-07-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/keno-in-hero-magazine References: [thefashionisto](http://thefashionisto.com/keno-by-stefan-heinrichs-in-versace-for-hero-magazine/) & [hero-zine](http://www.hero-zine.com/) There's nothing like a little retrospective look at fashion to brighten up an afternoon, and 'Keno' in Hero magazine does just that. Stylist Ingo Nahrwold selected [90s fashions](https://www.trendhunter.com/trends/balenciaga-by-demna) from the house of Versace to dress skateboarder Keno. With bright neon clothing, a devil-may-care attitude and tattoos aplenty, 'Keno' in Hero magazine updates 90s chic effortlessly. The editorial was photographed by Stefan Heinrichs. **Implications** - It's always nice when magazines feature people other than popular celebs and models. Keno keeps to his skateboarder roots throughout the editorial even though he is styled in [haute couture clothing](https://www.trendhunter.com/trends/kody-phillips). He wears [super-bright colors](https://www.trendhunter.com/trends/kenny-scharf-and-axel) and vintage jewelry paired with a simple baseball cap and black plugs in his ears. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 45% | Activity: 37% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **90s Fashion Revival:** There is a demand for vintage fashion pieces that are updated to meet modern standards. - **Streetwear in High Fashion:** There is an opportunity to merge the worlds of streetwear and high fashion to cater to consumers who seek both comfort and luxury. - **Alternative Models in Editorials:** The use of non-traditional models in fashion editorials is becoming more popular, providing an opportunity for more inclusivity and representation in the industry. ### Who This Affects Most - **Fashion Industry:** The fashion industry can leverage the demand for updated retro fashion, merge streetwear with high fashion, and incorporate more alternative models in their editorials. - **Skateboarding Industry:** The skateboarding industry can leverage the popularity of skateboarding culture in fashion and collaborate with fashion brands to create clothing that caters to both skateboarding and fashion consumers. - **Photography Industry:** The photography industry can continue to seek out and feature non-traditional models in fashion editorials to provide more inclusivity and representation in the industry. ## Related on Trend Hunter - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Reinvented Motorcross Gear](https://www.trendhunter.com/trends/kiko-kostadinov-x-fox-lab.md) - [Playful Cartoon Apparel](https://www.trendhunter.com/trends/kenny-scharf-and-axel.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Brand Staple-Highlighting Luxe Fashion](https://www.trendhunter.com/trends/rathbonenewman.md) - [Storytelling-Forward Footwear Campaigns](https://www.trendhunter.com/trends/old-meets-knu.md)