# Comedic Celebrity Endorsements The Kenny Powers K Swiss CEO Commercial is Star-Studded By Jordan Sowunmi | Published 2011-07-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/kenny-powers-k-swiss-ceo References: [adweek](http://www.adweek.com/adfreak/listen-morons-kenny-powers-now-ceo-k-swiss-133294) & [kswiss](http://www.kswiss.com/select_region) Over the last few years, Danny McBride has established himself as one of the comedy world's go to men for brash, vulgar and memorable comedy, and the new Kenny Powers K Swiss CEO commercial will only further enhance McBride's burgeoning star reputation. The Kenny Powers K Swiss CEO commercial features the 34-year-old McBride reprising his character from [HBO's](https://www.trendhunter.com/trends/rule-your-business) irreverent cult classic, "Eastbound & Down," and shows the washed up baseball star as the CEO of the company whose products he has endorsed since 2010. Kenny Powers decides to take the company in a new direction by enlisting the help of fellow athletes (UFC's Jon "Bones" Jones, WWE's Rey Mysterio, the [NFL's](https://www.trendhunter.com/trends/tailgate-crashers) Matt Cassell, and [Hollywood](https://www.trendhunter.com/trends/austin-butler) trailer Jillian Michaels) to harass the company's employees and ensure that they are performing at their highest level. The Kenny Powers K Swiss CEO commercial is a strictly online campaign and is airing now. **Implications** - One of the best ways a company can create a lasting image in the minds of consumers is by featuring advertising with familiar characters that focuses solely on comedy, particularly through long-form online-only marketing. By enticing consumers to watch your advertising with entertainment in their mind first and marketing second, the company has a better chance of embedding product loyalty and information in the minds of consumers. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 32% | Activity: 23% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Key Themes Behind This Trend - **Celebrity Endorsements:** Opportunity for companies to leverage the popularity of comedic celebrities to create memorable and entertaining advertising campaigns. - **Online-only Marketing:** Utilizing online platforms as a primary channel for advertising campaigns, allowing companies to reach a wider audience and create engaging content. - **Long-form Advertising:** Creating longer, story-driven advertising content that focuses on comedy to capture consumer attention and build brand loyalty. ### Where This Applies - **Sports Apparel:** Sports apparel companies can partner with comedic celebrities to create entertaining advertising campaigns that promote their products. - **Entertainment:** Entertainment companies can utilize celebrity endorsements and online marketing to generate buzz and attract a larger audience. - **Digital Marketing:** Digital marketing agencies can specialize in creating long-form, comedy-driven advertising content for brands to engage their target audiences. ## Related on Trend Hunter - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md) - [Humorous Snack Commercials](https://www.trendhunter.com/trends/ritz-salty-club.md) - [Cheeky Series Star Campaigns](https://www.trendhunter.com/trends/superbowl-ad-with-aubrey-plaza.md) - [Nostalgic Long-Form Infomercials](https://www.trendhunter.com/trends/mint-mobile-mintfomercial.md) - [Comedic Laundry Campaigns](https://www.trendhunter.com/trends/youre-gonna-need-more-tide.md) - [Pop Culture-Inspired Beverage Campaigns](https://www.trendhunter.com/trends/travis-kelce1.md) - [Comedian-Backed Razor Campaigns](https://www.trendhunter.com/trends/bic-easyrinse-razor.md) - [Wholesome Kingpin Ads](https://www.trendhunter.com/trends/popcorners-super-bowl.md) - [Celebrity Super Bowl Commercials](https://www.trendhunter.com/trends/skechers-no-t.md)