# Chivalrous Technological Marketing Campaigns Kenneth Cole Looks to Revive the Gentleman By Michael Baxter | Published 2014-03-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kenneth-cole References: [psfk](http://www.psfk.com/2014/03/kenneth-cole-google-glass-campaign.html) & [mankindfragrance](http://www.mankindfragrance.com/) Kenneth Cole is doing something new by bringing back something very old. Kenneth Cole's new [marketing campaign](https://www.trendhunter.com/trends/revive-your-courage) will look to push men to be more chivalrous in public. Most would say chivalry is dead, to which there are a host of opinions. On the one hand, there's a large group claiming that the acts of chivalry are no longer necessary or warranted while on the other, there's a push for its return. Kenneth Cole is of the latter. Cole is using Google Glass to document [men doing](https://www.trendhunter.com/trends/the-club-campaign) 21 [random acts of kindness](https://www.trendhunter.com/trends/cambio-roasters) and sending the documentation in. If users complete these tasks then they are entered for the chance to win the entire Mankind toolkit collection, valued at $1,000. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 57% | Activity: 85% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Chivalrous Marketing Campaigns:** Opportunity for other companies to encourage positive social behavior in marketing campaigns. - **Use of Wearable Technology in Marketing:** Potential to increase engagement and interactivity with consumers using new technologies. - **Promotion of Good Deeds:** Opportunity to use marketing campaigns to promote positive social change and encourage good behavior. ### Industries Being Reshaped - **Fashion Industry:** Fashion brands can use marketing campaigns to promote social behavior and present themselves as socially responsible. - **Consumer Electronics Industry:** Opportunity for consumer electronics companies to incorporate their technology into marketing campaigns and increase product visibility. - **Marketing and Advertising Industry:** Industry professionals can explore new and innovative ways to promote positive social change through marketing campaigns. ## Related on Trend Hunter - [Comfort-Focused Urban Shoe Campaigns](https://www.trendhunter.com/trends/cole-haan-comfortable.md) - [Authentic Men-Targeted Campaigns](https://www.trendhunter.com/trends/mentargeted-campaign.md) - [effortless footwear campaigns](https://www.trendhunter.com/trends/meet-every-moment.md) - [Kindness-Promoting Marketing Campaigns](https://www.trendhunter.com/trends/1-million-acts-of-kindness.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md)