# Touchtastic Timepieces The Kenneth Cole Touch Screen Watch is Geek-Chic By Tiana Reid | Published 2010-05-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kenneth-cole-touch-screen-watch References: [chipchick](http://www.chipchick.com/2010/05/kenneth-cole-touchscreen-watch.html) & [kennethcole](http://www.kennethcole.com/home/index.jsp) When I think of touchscreen watches, I think of geeky and bulky, but now, thanks to the Kenneth Cole touch screen watch, I'll think of a sleek designer watch. The collection of watches from Kenneth Cole uses Digi-Touch technology and comes in black, orange and white rubber. Fashionable jet-setters will flock to this watch due to its 32-city [world time setting](https://www.trendhunter.com/trends/casio-crw0011jr). With water resistance, an electro luminescent backlight and [stainless steel construction](https://www.trendhunter.com/trends/durable-luxury-watches-the-new-full-metal-gshock-models-are-rugged-but-eleg), the Kenneth Cole touch screen watch is geek-chic at its best. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 81% | Activity: 59% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Touchscreen Watches:** Disruptive innovation opportunity: Develop more sleek and fashionable touchscreen watches to appeal to a wider audience. - **Digi-touch Technology:** Disruptive innovation opportunity: Apply Digi-Touch technology to other fashion accessories, such as bracelets or necklaces. - **Fashionable Tech:** Disruptive innovation opportunity: Merge fashionable design with high-tech features in other consumer products, such as clothing or shoes. ### Who This Affects Most - **Fashion Accessories:** Disruptive innovation opportunity: Integrate more technology-driven features into fashion accessories to enhance their functionality and appeal. - **Consumer Electronics:** Disruptive innovation opportunity: Collaborate with fashion brands to introduce stylish and innovative consumer electronics products, bridging the gap between fashion and tech. - **Luxury Goods:** Disruptive innovation opportunity: Incorporate touchscreen technology into luxury goods, providing a unique and interactive experience for affluent customers. ## Related on Trend Hunter - [Rad Retro-Style Smartwatches](https://www.trendhunter.com/trends/retrofuture-wrist-tech.md) - [Collaborative Graffiti Digital Watches](https://www.trendhunter.com/trends/timex-t80-keith-haring.md) - [Angular Automobile-Inspired Timepieces](https://www.trendhunter.com/trends/benly-design-s3000-cyber-watch.md) - [Slick Smart Watch Cases](https://www.trendhunter.com/trends/golden-concept-x-blvck-paris.md) - [Retro-Futurism Smartwatch Designs](https://www.trendhunter.com/trends/justwatch.md) - [Bold-Colored Watches](https://www.trendhunter.com/trends/colors-of-joy-collection.md) - [Architect-Approved Watch Ranges](https://www.trendhunter.com/trends/tadao-ando-x-cauny.md) - [Transparent All-Glass Smartwatches](https://www.trendhunter.com/trends/nothing-watch-1.md) - [Self-Referential Watch Models](https://www.trendhunter.com/trends/timex-urban-pop.md)