# Designer Oil Tees Kenneth Cole Cleans Up Well With These Oil Spill Fighting Tees By Allison Love | Published 2010-06-25 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/kenneth-cole-i-clean-up-well References: [luxist](http://www.luxist.com/2010/06/23/kenneth-cole-cleans-up-well-and-you-can-too/) & [apps.facebook](http://apps.facebook.com/kc-shop/?asked=1) These Kenneth Cole 'I Clean Up Well' t-shirts will be sold on his website in a custom oil spill t-shirt section, where 100 percent of the proceeds will go to Kenneth Cole's personal AWEARNESS campaign. The AWEARNESS campaign is a project to help clean up the Gulf oil spill. Shirt buyers can [customize their tees](https://www.trendhunter.com/trends/classic-tee), mixing and matching colors and slogans for a personalized look. I love the idea of celebrities and designers using their popularity and power for a good cause. Kenneth Cole a great designer, so who wouldn't want a [stylish tee for a good cause](https://www.trendhunter.com/trends/willy-chavarria-2)? ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 43% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Key Themes Behind This Trend - **Customizable T-shirts:** Disruptive innovation opportunity: Develop a platform or app that allows users to easily design and customize their own t-shirts. - **Fashion for a Cause:** Disruptive innovation opportunity: Create a marketplace or platform that connects fashion brands and designers with charitable causes, allowing consumers to support causes through their fashion purchases. - **Celebrity Philanthropy:** Disruptive innovation opportunity: Develop a platform or service that facilitates collaborations between celebrities and charitable organizations, making it easier for celebrities to leverage their popularity and influence for good. ### Where This Applies - **Fashion Retail:** Disruptive innovation opportunity: Integrate technology such as augmented reality or virtual try-on experiences to enhance the online shopping experience and boost sales. - **Charitable Organizations:** Disruptive innovation opportunity: Utilize blockchain technology to increase transparency and accountability in charitable giving, ensuring that donations reach their intended recipients. - **Celebrity Management:** Disruptive innovation opportunity: Develop AI-powered tools that analyze and predict the social impact and effectiveness of celebrity endorsements and philanthropic efforts. ## Related on Trend Hunter - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md) - [Wildfire Relief Apparel Lines](https://www.trendhunter.com/trends/clare-v.md) - [Activism-Focused Apparel Capsules](https://www.trendhunter.com/trends/aeropostale-1.md) - [Brand-Led Disaster Relief Efforts](https://www.trendhunter.com/trends/disaster-relief-efforts.md) - [Hurricane Relief Swimwear Initiatives](https://www.trendhunter.com/trends/goldie-swimwears-campaign.md) - [Sustainable Cooking Oil Initiatives](https://www.trendhunter.com/trends/clean-oil-crew.md) - [Artistic Apparel Illustrations](https://www.trendhunter.com/trends/uniqlo-and-kenshi-yonezu.md) - [Sustainable Linen Tank Tops](https://www.trendhunter.com/trends/sustainable-tank-tee.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md)