# AIDs-Fighting Rain Gear The Kenneth Cole Electric Rain Rubber Boots Look Chic and Benefit amFAR By Marissa Liu | Published 2009-11-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kenneth-cole-electric-rain-rubber-boots References: [nymag](http://nymag.com/daily/fashion/2009/11/best_bet_reboot_your_raingear.html) & [kennethcole](http://www.kennethcole.com/product/index.jsp?productId=3811636&cp=3075190.3075224.3075249) These awesome Kenneth Cole Electric Rain rubber boots are the most styling rain gear items I’ve ever seen. While us women have to suffer the indignity of wearing gussied-up [rubber rain boots](https://www.trendhunter.com/trends/waterproof-rubber-boot), men can keep their feet dry in these chic [motorcycle-inspired rubber boots](https://www.trendhunter.com/trends/nike-acg-air-zoom-gaiadome-goretex-digi-camo). If you’re wavering on the $98 price tag, feel better knowing that 100 percent of the net profits from the sale of the Electric Rain rubber boots will be donated to the AWEARNESS Fund in partnership with amFAR, the [Foundation for AIDS Research](https://www.trendhunter.com/trends/collection-of-emotions). ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 45% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Rain Gear for Cause:** Rain gear becoming a platform for charitable causes. - **Gender-less Fashion:** Gender-neutral fashion trends could arise to challenge gender stereotypes in clothing. - **Socially-motivated Products:** Products with social and health motives can dominate consumer preference. ### Where This Applies - **Fashion Industry:** Fashion brands can integrate charitable causes and social activism in their products. - **Sporting Goods Industry:** Sporting goods manufacturers can launch rain gear items that cater for charity activities and environmental protection. - **Medical Industry:** The medical industry can tap into revenue channels that integrate with charitable causes and non-profit organizations. ## Related on Trend Hunter - [Rubberized Weatherproof Boot Designs](https://www.trendhunter.com/trends/dr-martens-1460-rain-boots.md) - [Essential Weather-Resistant Apparel](https://www.trendhunter.com/trends/pieces-for-rainy-days.md) - [Waterproof Classic Boots](https://www.trendhunter.com/trends/1460-rain-boot.md) - [Romantic Winter Footwear](https://www.trendhunter.com/trends/stone-street-6inch-platform-waterproof-boot.md) - [Functional Rainproof-Style Sneakers](https://www.trendhunter.com/trends/rainproofstyle-sneakers.md) - [Black Waterproof Boots](https://www.trendhunter.com/trends/hencroft-madi-waterproof-boots.md) - [Rugged Waterproof Rubber Boots](https://www.trendhunter.com/trends/waterproof-rubber-boot.md) - [Weatherproof Sneaker-Like Boots](https://www.trendhunter.com/trends/danner-x-brandblack-boot.md) - [Waterproof Luxurious Dress Shoes](https://www.trendhunter.com/trends/wingtip-gxb.md)