# Multitasking Hydration Devices The Kenmark Armband Water Bottle is Ideal for On-The-Go Storage By Sarah Moore | Published 2012-06-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kenmark-armband-water-bottle References: [gizmag](http://www.gizmag.com/kenmark-water-bottle-armband/22814/) & [kenmarksports](http://www.kenmarksports.com/) There is certainly no shortage of products geared toward runners who need to stay hydrated on-the-go and the Kenmark Armband Water Bottle is the newest addition to the lineup of multifunctional [portable liquid containers](https://www.trendhunter.com/trends/bottle-bottle) on the market. Staying true to its name, the Kenmark bottle straps to a runners arm to allow for carrying a bottle while out for a jog. While other variations do allow for [hands-free hydration](https://www.trendhunter.com/trends/hydration-crossbody), a definite plus when running or power-walking, there are few that offer space for storage as well as being a holster for one's liquid. As well as providing a solution to the hindrance of holding a container in one's hand while on the move the strap also provides space for cards, keys or a cell phone so these essential items can be on hand without being a nuisance. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 20% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Multifunctional Hydration Containers:** Opportunity for innovation in creating portable liquid containers that offer not just hydration, but also storage solutions like the Kenmark Armband Water Bottle. - **Hands-free Hydration:** Disruptive potential in designing products that allow runners and fitness enthusiasts to stay hydrated without having to hold a bottle, like the Kenmark Armband Water Bottle. - **On-the-go Storage Solutions:** Space for storage is becoming increasingly important in portable products, presenting an opportunity to develop items like the Kenmark Armband Water Bottle that can carry essential items alongside hydration. ### Who This Affects Most - **Sports and Fitness:** The sports and fitness industry can explore the development of multifunctional hydration containers with storage capabilities, catering to the needs of active individuals like runners and power-walkers. - **Outdoor Recreation:** In the outdoor recreation industry, there is a potential for creating hands-free hydration solutions that improve the convenience and comfort of activities like hiking, camping, and biking. - **Personal Accessories:** With the increasing demand for portable storage solutions, the personal accessories industry can capitalize on the opportunity to design products like the Kenmark Armband Water Bottle that combine functionality and style. ## Related on Trend Hunter - [Smartphone-Holding Water Bottles](https://www.trendhunter.com/trends/ringo-water-bottle.md) - [Tubular Flexible Runner Belts](https://www.trendhunter.com/trends/flipbelt-running-belt.md) - [Phone-Integrated Water Bottle Designs](https://www.trendhunter.com/trends/builtin-phone-mount.md) - [Crossbody Hydration Pack Designs](https://www.trendhunter.com/trends/crossbody-hydration-pack.md) - [Hyper-Durable Hydration Bottles](https://www.trendhunter.com/trends/hydro-flask-sport-bottle.md) - [Lightweight Sports Bottles](https://www.trendhunter.com/trends/the-sports-bottle.md) - [Festival-Friendly Hydration Packs](https://www.trendhunter.com/trends/festivalfriendly-hydration-pack.md) - [Magnetic Water Bottle Sleeves](https://www.trendhunter.com/trends/magsleeve.md) - [Pump-Integrated Water Bottles](https://www.trendhunter.com/trends/bottle-bottle.md)