# High-Absorption Tissue Products Pepco Debuts New Range of PremiumTissue Paper Products Kenin By Grace Mahas | Published 2023-11-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kenin References: [thehindubusinessline](https://www.thehindubusinessline.com/companies/pepco-launches-kenin-brand-tissue-paper-products/article67298133.ece)  Pepco, a Kochi-based company known for supplying tissue paper products to star hotels and corporate entities since 2012, has recently expanded its portfolio with the launch of its new brand, Kenin. This development was marked by a ceremonial launch by Kerala Industries Minister P Rajeev, who received the first batch of Kenin products from Saibu Jacob, Managing Director of Pepco. The Kenin brand encompasses a wide range of tissue paper products, including [facial tissues](https://www.trendhunter.com/trends/kleenex-branding), kitchen tissues, [toilet paper](https://www.trendhunter.com/trends/bampoo-premium-toilet-paper), table napkins, and more, catering to both household and industrial needs. Manufactured at Pepco’s Thiruvankulam facility, which boasts a production capacity of 35 tonnes per month, these products are distinguished by their use of virgin-grade paper. This choice of material ensures high absorption, making it particularly suitable for kitchen applications, and is also dust-free, reducing the risk of allergies. Pepco's strategic move to introduce Kenin aims to meet the growing demand for quality tissue paper products in the market. The products are now available across Kerala through supermarkets and major retail stores, indicating Pepco's commitment to accessibility and consumer convenience. This launch not only signifies Pepco's expansion in the tissue paper market but also its dedication to quality and consumer health. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 13% | Activity: 24% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Growing Demand for Quality Tissue Paper Products:** Pepco aims to meet the market's increasing need for high-quality tissue paper products with the launch of the Kenin brand. - **Expansion in the Tissue Paper Market:** The launch of Kenin signifies Pepco's expansion in the tissue paper market, showcasing its commitment to providing a wider range of products. - **Focus on Accessibility and Consumer Convenience:** Pepco's products, including the Kenin brand, are now available through supermarkets and major retail stores, illustrating their dedication to accessibility and convenience for consumers. ### Who This Affects Most - **Hospitality:** The hospitality industry can benefit from the growing demand for high-quality tissue paper products, as customers increasingly value premium amenities and services. - **Retail:** Retailers have the opportunity to capitalize on the expanding tissue paper market with the availability of Kenin products in supermarkets and major retail stores. - **Manufacturing:** Manufacturers in the tissue paper industry can explore new opportunities for growth by incorporating high-absorption properties and virgin-grade paper into their product offerings. ## Related on Trend Hunter - [Affordable High-End Toilet Papers](https://www.trendhunter.com/trends/cascades-inc.md) - [Contemporary Tissue Rebrands](https://www.trendhunter.com/trends/whisper-brand.md) - [Value-Focused Toilet Paper Products](https://www.trendhunter.com/trends/cushelle-longer-lasting-rolls.md) - [Luxury Bamboo Toilet Papers](https://www.trendhunter.com/trends/bamboo-toilet-tissue.md) - [Breathable Bamboo Sanitary Products](https://www.trendhunter.com/trends/knh.md) - [Soothing Sustainable Bamboo Tissues](https://www.trendhunter.com/trends/bamboo-balsam-tissues.md) - [Aloe-Coated Diaper Lines](https://www.trendhunter.com/trends/pampers-1.md) - [Reimaged Tissue Paper Constructions](https://www.trendhunter.com/trends/perfect-tear.md) - [Cost-Conscious Kitchen Paper Products](https://www.trendhunter.com/trends/flash-kitchen-roll.md)