# Unity-Inspired Sneakers These New Kendrick Lamar Sneakers Were Made in Collaboration with Reebok By Riley von Niessen | Published 2017-01-05 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/kendrick-lamar-sneakers References: [highsnobiety](http://www.highsnobiety.com/2017/01/04/kendrick-lamar-reebok-club-c/) & [reebok](http://reebok.com) Following up the Classic Kendrick Lamar sneakers that came from [Reebok](https://www.trendhunter.com/trends/club-c-ltd) just a short while ago, the rapper and footwear brand have teamed up yet again to offer a fresh variation of the [Club C model](https://www.trendhunter.com/trends/club-c-grounds-uk). The resulting sneakers have a distressed look, with tones of gray and white varying throughout the uppers, making for an acid-washed look. A bright red label on the tongue contrasts with the rest, with the rapper's branding matching it on the sides and heels of the sneakers. The inspiration design of the Kendrick Lamar sneakers was described by the rapper who said, "Now more than ever is it important for individuals to come together as one. This sneaker represents that call for unity and equality, while also pushing people to look beneath the surface and uncover the hidden messages.” ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 71% | Activity: 47% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### What's Driving This Trend - **Acid-washed Sneakers:** Opportunity for creating distressed and vintage-inspired sneakers that appeal to a fashion-forward audience. - **Collaboration Sneakers:** Increasing demand for sneakers created through collaborations between artists, musicians, and brands, creating unique and limited edition products. - **Message-driven Sneakers:** Growing interest in sneakers that convey meaningful messages and promote unity, equality, and social change. ### Who This Affects Most - **Fashion Industry:** Disruptive innovation opportunity for fashion brands to create unique and distressed sneakers that resonate with trendy consumers. - **Footwear Industry:** Opportunity for footwear brands to collaborate with artists and musicians to create exclusive sneaker collections and tap into new target markets. - **Activism Industry:** Disruption opportunity for the activism industry to collaborate with footwear brands to create message-driven sneakers that raise awareness and support social causes. ## Related on Trend Hunter - [Pre-Distressed Collaborative Sneakers](https://www.trendhunter.com/trends/club-c-ltd.md) - [Game Console Sneaker Designs](https://www.trendhunter.com/trends/playstationinspired-sneaker.md) - [Performance-Inspired Fashion Collabs](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1.md) - [Dynamic Textural Collaborative Shoes](https://www.trendhunter.com/trends/thug-club-1.md) - [Functional Contemporary Sneakers](https://www.trendhunter.com/trends/reebok-x-white-mountaineering.md) - [Texturally Elevated Footwear](https://www.trendhunter.com/trends/club-c-grounds-uk.md) - [Collaborative Textural Lifestyle Sneakers](https://www.trendhunter.com/trends/field-general.md) - [Textural Collaborative Sneaker Models](https://www.trendhunter.com/trends/field-general-sneaker-1.md) - [Collaborative Bold Sneaker Models](https://www.trendhunter.com/trends/puma-and-salehe.md)