# Hometown-Celebrating Rap Videos This Kendrick Lamar Short Film Features Compton Residents Rapping By Christopher Magsambol | Published 2016-01-28 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/kendrick-lamar-short-film References: [hypebeast](http://hypebeast.com/2016/1/kendrick-lamar-compton-video) & [rollingstone](http://www.rollingstone.com/music/news/kendrick-lamar-raps-alright-with-compton-residents-20160125) In anticipation of its upcoming award show, the Grammy's released a Kendrick Lamar short film which shows Compton residents rapping the lyrics to the artist's hit 'Alright.' The video opens with sunny skies and flashes of local establishments, followed by a series of acapella verses of the Grammy-nominated track that is performed by a diverse group of people from Lamar's hometown. As various lines are recited by different people, the song is spliced together to create one unified performance. Alright's recognizable snare and saxophone begins to play quietly in the background underlaying the song's verses. The video ends with the uplifting mantra of the chorus repeated enthusiastically by a large group as well as Lamar himself. The short film concludes with loud chants of "Compton," reinforcing the rapper's love for his hometown. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 5% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Community-centered Music Videos:** Creating music videos that feature local residents and celebrate the hometown community. - **Collaborative Performance Art:** Bringing together diverse groups of people to create unified performances in artistic projects. - **Promoting Local Identity Through Art:** Using art and music as a platform to highlight and reinforce the love for one's hometown. ### Industries Being Reshaped - **Music Industry:** Opportunities for artists and producers to connect with local communities and create unique music experiences. - **Film Industry:** Creating short films that showcase the culture and talent of specific regions, offering an alternative form of storytelling. - **Tourism Industry:** Promoting specific locations or neighborhoods as cultural hubs through music and art, attracting visitors interested in exploring local communities. ## Related on Trend Hunter - [Farmer-Supporting Short Films](https://www.trendhunter.com/trends/a-future-begins.md) - [Black Community-Focused Ads](https://www.trendhunter.com/trends/joyfullyblack.md) - [AI-Generated Rap Music Videos](https://www.trendhunter.com/trends/love-you-more.md) - [Luxe Artful Limited Vinyls](https://www.trendhunter.com/trends/to-pimp-a-butterfly.md) - [Smartphone-Shot Festive Short Films](https://www.trendhunter.com/trends/i-made-a-mixtape-for-you.md) - [Hip Hop-Honoring Exclusive Campaigns](https://www.trendhunter.com/trends/chip-shop.md) - [Rapper-Backed Housing Ads](https://www.trendhunter.com/trends/our-first-big-boi-house.md) - [Rap-Themed Cider Campaigns](https://www.trendhunter.com/trends/straight-outta-crumpton.md) - [Bouillon-Based Food Campaigns](https://www.trendhunter.com/trends/fast-food-remix.md)