# Memorable Floral Fragrances Kendra Scott Introduces a New Fragrance Line with Three Unique Scents By Kanesa D | Published 2023-11-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kendra-scott References: [retaildive](https://www.retaildive.com/news/kendra-scott-expands-into-fragrance/699166/) & [kendrascott](https://www.kendrascott.com/)  Kendra Scott, an Austin, Texas-founded jewelry brand, has introduced a new and exciting offering just in time for the holiday season. The brand has expanded its portfolio by launching a limited fragrance collection bearing the Kendra Scott name. This collection includes three distinct scents: Ruby Musk, Amber Aura, and Jade Blossom. The fragrance collection was unveiled on Wednesday, making it accessible to consumers in all 137 company-owned Kendra Scott stores and online through the brand's website. To cater to a variety of preferences, the collection offers two different sizes, with a 75mL Eau de Parfum priced at $120, and a more compact 10mL Eau de Parfum option, retailing for $30. Interested consumers can visit the Kendra Scott website to explore the brand's new fragrance line. Image Credit: Kendra Scott ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 20% | Activity: 35% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Limited Fragrance Collection:** The introduction of a limited fragrance collection by Kendra Scott presents an opportunity for disruptive innovation in the beauty and jewelry industry. - **Distinct Scents:** The launch of three unique scents, Ruby Musk, Amber Aura, and Jade Blossom, in Kendra Scott's fragrance line creates room for disruptive innovation in the perfume industry. - **Online Accessibility:** The availability of the fragrance collection both in physical Kendra Scott stores and online allows for disruptive innovation opportunities in the e-commerce industry. ### Who This Affects Most - **Beauty:** The introduction of a limited fragrance collection by Kendra Scott presents an opportunity for disruptive innovation in the beauty industry. - **Jewelry:** The launch of Kendra Scott's fragrance line creates room for disruptive innovation in the jewelry industry. - **E-commerce:** The availability of Kendra Scott's fragrance collection online allows for disruptive innovation opportunities in the e-commerce industry. ## Related on Trend Hunter - [Sensorial Fragrance Collections](https://www.trendhunter.com/trends/finery-fragrances.md) - [Affordable Retailer-Exclusive Fragrances](https://www.trendhunter.com/trends/targetexclusive-scents.md) - [Affordable Genderless Fragrances](https://www.trendhunter.com/trends/arkive-makes-scents-collection.md) - [Perfumable Jewelry Collections](https://www.trendhunter.com/trends/perfumable-jewelry.md) - [Luxury Fragrance Launches](https://www.trendhunter.com/trends/maison-francis-kurkdjians-kurky.md) - [Premium Fragrance Collections](https://www.trendhunter.com/trends/voyages-by-nest.md) - [Luxury Festive Fragrance Products](https://www.trendhunter.com/trends/arran-sense-of-scotland.md) - [Evocative Cashmere Fragrances](https://www.trendhunter.com/trends/donna-karan-cashmere-collection.md) - [Floral Cashmere Fragrances](https://www.trendhunter.com/trends/donna-karan-1.md)