# Nutrient-Rich Goat Milk Formulas Kendamil Goat Milk Infant and Toddler are High in Selenium By Michael Hemsworth | Published 2023-08-23 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/kendamil-goat-milk-infant-and-toddler References: [foodbev](https://www.foodbev.com/news/kendamil-debuts-goat-milk-infant-and-toddler-formula/) & [kendamil](https://kendamil.com)  The [Kendamil Goat](https://www.trendhunter.com/trends/baby-milk-formula) Milk Infant and Toddler formulas have been introduced to the US market as a series of products for parents to give to little ones to support optimal nutrition. The products are each made with the namesake [goat milk](https://www.trendhunter.com/trends/fussie-cat), which is reported to have A2 beta-casein proteins that are reported to form softer, more loose casein curds in the child's stomach. This enables easier digestion, while also supporting the efficient absorption of nutrients. The use of goats milk also increases the amount of selenium in the recipe and also features up to 10-times more oligosaccharides when compared to cow's milk. CEO and Co-Founder Ross McMahon commented on the Kendamil Goat Milk Infant and Toddler formulas saying, "Too many traditional ‘sensitive’ and ‘gentle’ formulas replace the natural benefits of milk fats and lactose with processed corn syrups, palm oil and maltodextrin, while often charging a higher price to families. Kendamil Goat will offer a new alternative for families, a naturally gentle formula that doesn’t compromise on the high-quality, natural ingredients your child deserves.” ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 5% | Activity: 15% | Freshness: 17% - Audience gender: 10% men, 90% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies) ## Key Themes ### Why This Trend Is Growing - **Nutrient-rich Formula:** Kendamil Goat Milk Infant and Toddler formulas prioritize optimal nutrition for children by offering a naturally gentle formula with high-quality, natural ingredients. - **A2 Beta-casein Proteins:** The inclusion of A2 beta-casein proteins in Kendamil Goat Milk Infant and Toddler formulas promotes easier digestion and efficient nutrient absorption for little ones. - **Increased Selenium and Oligosaccharides:** The use of goat milk in the formulas boosts the selenium content and provides up to 10 times more oligosaccharides than cow's milk, enhancing the nutritional value. ### Industries Being Reshaped - **Baby Food:** The introduction of Kendamil Goat Milk Infant and Toddler formulas disrupts the baby food industry by offering a nutrient-rich and naturally gentle alternative to traditional formulas. - **Nutrition:** Kendamil Goat Milk Infant and Toddler formulas present disruptive innovation opportunities in the nutrition industry by emphasizing the importance of high-quality, natural ingredients for children's optimal health. - **Dairy:** The launch of Kendamil Goat Milk Infant and Toddler formulas disrupts the dairy industry by showcasing the benefits of goat milk, such as A2 beta-casein proteins, increased selenium content, and higher levels of oligosaccharides. ## Related on Trend Hunter - [Goat Milk Toddler Formulas](https://www.trendhunter.com/trends/kabrita1.md) - [Non-GMO Goat Milk Formulas](https://www.trendhunter.com/trends/kabrita-junior-nutrition.md) - [Infant Goat Milk Formulas](https://www.trendhunter.com/trends/kabrita.md) - [Goat Milk Infant Formulas](https://www.trendhunter.com/trends/aussie-bubs.md) - [Eco-Friendly Toddler Snacks](https://www.trendhunter.com/trends/goat-milk-toddler-sachet-pack.md) - [Kid Classic Milk Formulas](https://www.trendhunter.com/trends/kendamil-stage-3.md) - [Clean-Label Infant Formulas](https://www.trendhunter.com/trends/nara-organics.md) - [Vet-Formulated Goat Milk Toppers](https://www.trendhunter.com/trends/goat-milk-topper.md) - [Protein-Packed Infant Formulas](https://www.trendhunter.com/trends/a2-milk-1.md)