# Socialite Swimwear Expansions The New Kendall + Kylie Swimwear Line Includes a Total of 23 Pieces By Riley von Niessen | Published 2017-08-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/kendall-kylie References: [hypebae](https://hypebae.com/2017/7/kendall-kylie-jenner-revolve-swimwear-collection) & [revolve](http://www.revolve.com/kendall-kylie-swimwear/br/a6f238/?navsrc=left) Recently, Kendall + Kylie, the brand that was created by the two young Jenner sisters, expanded its selection of swimwear offerings by updating it with 23 new pieces, which includes mix-and-match bikini sets, and unique one-pieces. All of the swimwear is currently available from REVOLVE, a designer fashion retailer that carries apparel, accessories, and more for both women and men. Although the new Kendall + Kylie swimwear collection has plenty for consumers who appreciate more traditional styles, there's a variety of experimental designs that combine different textures, cuts, and embellishments for an eye-catching aesthetic. The sisters explained the inspiration behind the collection to Vogue by saying, "I think swimwear sometimes has a lingerie feel to it, so it only makes sense that people combine the two clothing styles together." ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 51% | Activity: 18% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What Makes This Trend Stand Out - **Mix-and-match Swimwear:** A trend of mix-and-match bikini sets and unique one-pieces offers consumers the opportunity to create personalized swimwear styles. - **Experimental Swimwear Designs:** The exploration of different textures, cuts, and embellishments in swimwear design creates eye-catching and unique aesthetics. - **Lingerie-inspired Swimwear:** The fusion of swimwear and lingerie styles presents an innovative and alluring approach to women's swim fashion. ### Sectors Adopting This - **Fashion Retail:** The expansion of swimwear offerings by designer brands like Kendall + Kylie opens up opportunities for fashion retailers to cater to diverse consumer preferences. - **Apparel Manufacturing:** The demand for mix-and-match swimwear and experimental designs in the industry creates opportunities for apparel manufacturers to explore new production techniques and materials. - **Swimwear Design:** The trend of lingerie-inspired swimwear encourages designers to push the boundaries of traditional swimwear design and create unique, fashion-forward pieces. ## Related on Trend Hunter - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Streetwear Label Expansions](https://www.trendhunter.com/trends/ksubi-unveils-kswim.md) - [Stretchy Athleisure Styles](https://www.trendhunter.com/trends/khy-cotton-stretch.md) - [Contemporary Loungewear Pieces](https://www.trendhunter.com/trends/khy.md) - [Luxury Swim Collections](https://www.trendhunter.com/trends/swimwear-redefined.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Collaborative Celebrity Denim Capsules](https://www.trendhunter.com/trends/khy-1.md) - [Co-Branded Swimwear Lines](https://www.trendhunter.com/trends/knix-x-the-birds-papaya.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md)