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# Socialite Sibling Pop-Ups
The Kendall + Kylie Pop-Up Shop Features the Fall 2016 Lineup

By Katherine Pendrill | Published 2016-09-08 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/kendall-kylie-popup
References: [bustle](http://www.bustle.com/articles/182723-where-is-the-kendall-kylie-pop-up-shop-get-ready-to-shop-at-this-exact-address) & [amny](http://www.amny.com/lifestyle/fashion-week/kendall-and-kylie-jenner-pop-up-opening-during-nyfw-in-meatpacking-district-1.12251982)

Just in time for New York Fashion Week, celebrity siblings Kylie and Kendall Jenner have opened up their very own [Kendall + Kylie](https://www.trendhunter.com/trends/crumbl-kardashian-jenner-week-menu) Pop-Up Shop. With everyone from Justin Bieber to Kanye West opening up temporary retail locations, the new store gives fans a unique opportunity to get their hands on some Jenner-designed pieces.

The Kendall + Kylie Pop-Up Shop will be located on Washington Street, right in the middle of all the New York Fashion Week action. While details about exactly what the pop-up shop will sell are scarce, it is likely that fans will be able to scoop up some of the fashion-froward pieces from the Kendall + Kylie fall 2016 line. This collection includes everything from shoes to backpacks, making it the perfect choice for back-to-school shopping.

Image Credit: Getty Images / Frederick M. Brown

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 52% | Activity: 52% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts)

## Key Themes

### What's Driving This Trend

- **Pop-up Shop:** The rise of pop-up shops provides an opportunity for brands to create unique, limited-time shopping experiences for their customers.
- **Celebrity Fashion Lines:** The success of Kendall + Kylie's pop-up shop demonstrates the popularity and profitability of celebrity-designed fashion lines.
- **Fashion Week Retail:** Temporary retail locations during Fashion Week offer a prime opportunity for brands to capitalize on the hype and excitement of the event.

### Who This Affects Most

- **Retail:** Retailers can explore the potential of pop-up shops as a channel to boost sales and engage with customers in unique ways.
- **Fashion:** Fashion brands and designers can consider partnering with celebrities to create fashion lines and capitalize on their fan base.
- **Event Planning:** Event planners can work with brands to create temporary retail locations during major events like Fashion Week, attracting both locals and visitors.

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