# Socialite Sister Apps The Kendall and Kylie Jenner App Enters the Mobile Gaming World By Ming Nu Tan | Published 2016-02-18 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/kendall-kylie-jenner-app References: [nydailynews](http://www.nydailynews.com/entertainment/gossip/kendall-jenner-kylie-jenner-develop-mobile-game-app-article-1.2153594) The Kendall and Kylie Jenner app draws inspiration from half sister Kim Kardashian's widely successful [Hollywood](https://www.trendhunter.com/trends/bescene-app) mobile game. The sisters gave fans a sneak peek at their new app game on February 12 and it has already resulted in plenty of social media buzz. After almost a year of announcing that they will be developing their app with Glu Mobile (developers of the [Kim Kardashian Hollywood app](https://www.trendhunter.com/trends/kardashian-jenner)), it is finally on the verge of release. It may be their first but definitely not their last [mobile game app](https://www.trendhunter.com/trends/cd-projekt-red-scopely) as Glu Mobile's CEO, Niccolo de Masi was quoted saying, "Kendall and Kylie Jenner bring a tremendous amount of brand power and social impact to an audience largely untapped by the gaming industry. We are pleased to partner with them over the 5-year contract term". ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 60% | Activity: 86% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What Makes This Trend Stand Out - **Mobile Gaming Apps:** Disruptive innovation opportunity: Develop mobile games featuring popular celebrities to attract new audiences and increase user engagement. - **Celebrity Brand Power:** Disruptive innovation opportunity: Collaborate with celebrities to develop apps that leverage their influence and connect with untapped markets. - **Social Media Buzz:** Disruptive innovation opportunity: Create app experiences that generate online buzz and foster user engagement on social media platforms. ### Sectors Adopting This - **Mobile Gaming:** Disruptive innovation opportunity: Integrate popular celebrities into mobile game development to captivate users and elevate the gaming experience. - **Celebrity Partnerships:** Disruptive innovation opportunity: Collaborate with celebrities to create unique app experiences that enhance brand visibility and attract new audiences. - **Social Media Marketing:** Disruptive innovation opportunity: Develop app strategies that leverage social media platforms to generate viral buzz and drive user engagement. ## Related on Trend Hunter - [Celebrity Game Crossovers](https://www.trendhunter.com/trends/kim-kardashian-fortnite.md) - [Fashion Gaming App-Updates](https://www.trendhunter.com/trends/fashion-gaming-app-drest.md) - [Socialite-Inspired Toy Dolls](https://www.trendhunter.com/trends/bratz.md) - [Teen Influencer-Backed Games](https://www.trendhunter.com/trends/jojo-siwa.md) - [Fashion Gaming App Collabs](https://www.trendhunter.com/trends/drest-x-jimmy-choo.md) - [Japanese Kitty Mobile Games](https://www.trendhunter.com/trends/neko-atsume-2.md) - [Collaborative Celebrity Denim Capsules](https://www.trendhunter.com/trends/khy-1.md) - [Dynamic Mobile Fashion Games](https://www.trendhunter.com/trends/fashionverse.md) - [Gamer Organization Apps](https://www.trendhunter.com/trends/skich.md)