# Dancing Model Promotions This Kendall Jenner Vogue Spain Video Shows Her Attempting to Do Ballet By Riley von Niessen | Published 2016-09-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kendall-jenner-vogue-spain References: [youtube](https://www.youtube.com/watch?v=dzNtTCGa_p0) & [fashionista](http://fashionista.com/2016/09/kendall-jenner-ballet-abby-lee-miller) When the [Kendall Jenner Vogue](https://www.trendhunter.com/trends/champagne-era) Spain video surfaced, some took offence to the [model's lack of correct form](https://www.trendhunter.com/trends/dutch-bros-and-gianina), with social media erupting with indignity. One high profile example of this that was particularly brutal came from Abby Lee Miller, the 'Dance Moms' instructor who's known for her over-the-top attitude. Despite how technically wrong her movements might be, the Kendall Jenner Vogue Spain video was made to exude a sense of playfulness. This is made clear when the model speaks of how fast she grew up and how she now loves "[being a kid](https://www.trendhunter.com/trends/primer-donnas)" and enjoys to "run around like a child and just not care." While some might argue that the company could have featured a model with ballet experience in its promotion, the carefree vibe of it reflects that this doesn't really matter. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 10% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Authenticity in Advertising:** Using models and spokespeople who are relatable and genuine rather than highly trained experts can create a more approachable brand image and appeal to younger audiences. - **Social Media Backlash Management:** Brands must be prepared to address negative feedback on social media and defend their creative choices to maintain brand loyalty and protect their reputation. - **Inclusive Marketing:** Brands can create a more diverse and inclusive message by featuring people of various backgrounds and abilities in their advertising, rather than relying on traditional beauty standards and expert-level talent. ### Where This Applies - **Fashion:** Fashion brands can embrace authenticity and inclusivity by featuring real people in their promotions rather than relying solely on professional models. - **Marketing and Advertising:** Agencies can help clients navigate social media backlash by crafting effective responses that address concerns while staying true to the campaign's messaging. - **Dance and Fitness:** Fitness brands can adopt a more welcoming and approachable image by showing people of all abilities and levels of experience participating in physical activities, rather than only showcasing elite athletes or trained dancers. ## Related on Trend Hunter - [Choreographed Retailer-Backed Commercials](https://www.trendhunter.com/trends/gap-and-parker-posey.md) - [Ballet-Inspired Altheticwear](https://www.trendhunter.com/trends/en-pointe-collection.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Quilted Jewelry Campaigns](https://www.trendhunter.com/trends/coco-crush.md) - [Celebrity Padded Shapewear Campaigns](https://www.trendhunter.com/trends/ultimate-butt.md) - [Festival-Themed Cocktail Promotions](https://www.trendhunter.com/trends/sprinter-palm-springs-pack.md) - [Celebrity-Backed Agave Bricks](https://www.trendhunter.com/trends/agave-waste.md) - [Socialite-Inspired Toy Dolls](https://www.trendhunter.com/trends/bratz.md) - [Virtual Modeling Metaverses](https://www.trendhunter.com/trends/modelverse.md)