# Sunny Spring Fashions The Kendall Jenner Penshoppe Campaign is Stylishly Casual By Meghan Young | Published 2016-02-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kendall-jenner-penshoppe References: [fashiongonerogue](http://www.fashiongonerogue.com/kendall-jenner-penshoppe-spring-2016-campaign/) The Kendall Jenner Penshoppe [Spring 2016 ad campaign](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) is the top model's third consecutive gig with the fashion brand. Although it's undeniable that the looks run on the casual side, there is a glamorous and even sexy vibe to the looks that is hard not to avoid when it comes to this socialite. The brunette beauty talks about the Kendall Jenner Penshoppe Spring 2016 collection in an interview with Candy Magazine, “One of my favorite looks was this great turtleneck in a mustard color. I really love that color so that was an easy favorite. And then they made a really great pair of [skinny jeans](https://www.trendhunter.com/trends/torrid-jeans-for-life) that I wore with a little belt and a rust-colored top.” ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 91% | Activity: 77% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Casual Glamour Fashion:** Opportunity for creating casual yet glamorous looks in the fashion industry. - **Model Endorsements:** Opportunity for brands to leverage the influence of popular models for their campaigns. - **Mustard-coloured Clothing:** Opportunity for creating fashion lines with mustard-coloured apparel. ### Industries Being Reshaped - **Fashion:** The fashion industry can leverage this trend to create new lines of clothing. - **Advertising:** Brands can use the trend of model endorsements to create effective advertising campaigns. - **Retail:** Retailers can create new lines of clothing incorporating the trend of mustard-coloured apparel. ## Related on Trend Hunter - [Collaborative Celebrity Denim Capsules](https://www.trendhunter.com/trends/khy-1.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Transitional Spring Collections](https://www.trendhunter.com/trends/splendid-srping-2025.md) - [Quilted Jewelry Campaigns](https://www.trendhunter.com/trends/coco-crush.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Contemporary Loungewear Pieces](https://www.trendhunter.com/trends/khy.md) - [Model-Off-Duty Essentials](https://www.trendhunter.com/trends/modeloffduty-essentials.md) - [Gen Z Elevated Spring Basics](https://www.trendhunter.com/trends/grey-bandit-spring-2024-collection.md)