# Socialite Cosmetic Commericals The Kendall Jenner for Estée Lauder Ad Proves Her Staying Power By Erin Fox | Published 2015-02-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kendall-jenner-for-este-lauder References: [fashionista](http://fashionista.com/2015/01/kendall-jenner-estee-lauder-ad) & [esteelauder](http://www.esteelauder.com/) The Kendall Jenner for [Estée Lauder](https://www.trendhunter.com/trends/daisy-edgarjones) commercial solidifies the young starlet's budding super model status. Although Kendall Jenner has been featured in former [Givenchy](https://www.trendhunter.com/trends/mask-fit-red-cushion) advertisements and many high profile runway shows, the model has landed a gig so few ever have the opportunity of having. As the new face of Estée Lauder, Kendall has recently launched her latest commercial for the mega brand. The advertisement features Kendall in a series of black and white runway shots. Featured in close-up shots wearing the brand's eyeliner, Kendall gives good face and proves she's more than just a famous name. After famously dropping her last name in the modelling industry, Kendall has began to reach new heights within her profession. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 17% | Activity: 48% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Celebrity Endorsement Advertising:** The use of famous personalities in cosmetics advertising offers a disruptive opportunity to increase brand recognition and customer trust. - **Black and White Advertising:** The use of black and white advertising can create a nostalgic and classic look to products, creating a disruptive marketing innovation to attract a younger generation of customers. - **Influencer Marketing:** The rise of social media influencers as endorsers of cosmetics brands offers a disruptive opportunity to reach younger demographics and gain brand loyalty. ### Industries Being Reshaped - **Cosmetics Industry:** Using celebrity endorsement and influencer marketing in cosmetic brands can offer a unique selling point and a competitive edge in an already crowded market. - **Fashion Industry:** Collaborating with supermodels and other celebrities creates a symbiotic relationship between fashion and cosmetic brands, offering a disruptive innovation in marketing. - **Photography and Filmmaking Industry:** The use of black and white cinematography and photography in advertising can create a unique and memorable aesthetic that can appeal to younger generations of customers. ## Related on Trend Hunter - [Actress-Approved Prestigious Beauty Brands](https://www.trendhunter.com/trends/daisy-edgarjones.md) - [Nighttime Cosmetic Campaigns](https://www.trendhunter.com/trends/night-night-club-campaign.md) - [Hilarious Judicial Beauty Ads](https://www.trendhunter.com/trends/judge-beauty-1.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Blurred Cosmetic Campaigns](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross.md) - [Quilted Jewelry Campaigns](https://www.trendhunter.com/trends/coco-crush.md) - [Inclusive Beauty Campaigns](https://www.trendhunter.com/trends/judge-beauty.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Age-Celebrating Beauty Campaigns](https://www.trendhunter.com/trends/becauseofmyage.md)