# Marionette Fashion Campaigns The Kendall Jenner Fendi Ads is Dark and Moody Yet Subtly Playful By Meghan Young | Published 2015-07-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kendall-jenner-fendi References: [fashiongonerogue](http://www.fashiongonerogue.com/kendall-jenner-fendi-ad-campaign/) & [fendi](http://www.fendi.com) Although puppets are meant to be playful and entertaining, there is an underlying metaphor that speaks to the idea of control; whether or not that is meant to come through the Kendall Jenner Fendi ad campaign is up for debate. Yet it appears that might be the case due to the [dark and moody look](https://www.trendhunter.com/trends/alessandro-micheles) of the imagery captured. The Kendall Jenner Fendi ad campaign was shot in studio by none-other-than Karl Lagerfeld himself. Captured against a pitch black backdrop with oversized wooden puppets in the background, the brunette beauty is clad in the [luxury label's fall 2015 pieces](https://www.trendhunter.com/trends/kotn-fw-2024-collection) including camel coats and color-blocked pants. It appears that the model of the moment is continue to rise up in the industry with strong brands and photoshoots. Image Credit: Karl Lagerfeld ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 93% | Activity: 85% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Puppet-inspired Fashion Campaigns:** The use of puppets in fashion campaigns creates an opportunity for brands to tap into the playful and whimsical side of consumers. - **Dark and Moody Advertising Imagery:** Brands can use a dark and moody aesthetic in their advertising campaigns to add a layer of complexity to their messaging and create a visually striking image. - **Celebrity-endorsed Fashion Campaigns:** Brands can leverage the popularity of celebrities like Kendall Jenner to attract a more diverse consumer base and drive sales. ### Industries Being Reshaped - **Fashion:** Fashion brands can use puppet-inspired campaigns to bring a unique and playful touch to their marketing strategies. - **Advertising:** Advertising agencies can experiment with dark and moody imagery to appeal to consumers' emotions and create a memorable brand image. - **Celebrity Endorsements:** Celebrity endorsement deals present an opportunity for brands across various industries to reach new audiences and build brand recognition. ## Related on Trend Hunter - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Quilted Jewelry Campaigns](https://www.trendhunter.com/trends/coco-crush.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md)